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SHIFT // 2017 Programmatic Video & TV Advertising Summit

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Location

Location

Westin New York at Times Square

270 West 43rd Street

New York, NY 10036

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Event description

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SHIFT // 2017 Programmatic Video & TV Advertising Summit is a one-day conference which will bring together senior industry leaders and influencers who have a stake in programmatic video & TV advertising’s success. SHIFT // 2017 is the definitive conference laser-focused on programmatic video & TV advertising.

SHIFT // 2017 is proudly presented by VideoNuze, the leading online publication specializing in online video analysis and news. This is the 3rd annual SHIFT, and each of the past two events drew over 400 attendees, 50 speakers and dozens of sponsors.

SHIFT // 2017 will be a must attend event for executives at publishers, distributors, agencies, advertisers, trading desks, networks/exchanges, technology providers/platforms, research and investment firms, journalists and anyone else seeking to learn from and connect with this vibrant community.

Following are sample topics the SHIFT // 2017 program will cover:

  • Forecast and key drivers for programmatic video & TV ad spending
  • Why premium video publishers are embracing programmatic to improve yield
  • Optimizing audience-based advertising in multiscreen video campaigns
  • Best practices in programmatic video & TV for advertisers and publishers
  • Beyond demographics - leveraging data for advanced audience targeting
  • Programmatic video on the small screen – navigating mobile’s unique challenges
  • Private vs. public marketplaces – determining the formula for success
  • Evolving programmatic from automation and data to include dynamic pricing models
  • Assessing attribution, viewability and measurement for transparency/accountability
  • Using programmatic video & TV plus dynamic creative for personalization/interactivity
  • Why TV networks and pay-TV operators will unlock more programmatic TV inventory
  • How programmatic video & TV are changing agency-advertiser relationships
  • And lots more…



Date and Time

Location

Westin New York at Times Square

270 West 43rd Street

New York, NY 10036

View Map

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