What is this course?
SheSays has teamed up Elizabeth Kiehner from Thornberg & Forester to give you all the basics you need to start your career digital in superstardom.
We like to keep things practical, so we'll focus on the 'how' rather than the 'what'. We'll teach you how to get things done as opposed to talking about the internets. You already know that brands are on Facebook, we'll actually show you how to make a Facebook brand application.
And because all our teachers are award-winning professionals who still work in the industry, they know what they are talking about.
Who is this course for?
Men or Women who know about digital but have little or no experience with making things or running a project. We will start with the basics and move on from there.
This course is also ideal for people who have already started doing some digital projects but feel a little lost or got thrown in the deep end by their boss.
This is not really for mid-level to senior digital producers who want to learn more - unless you just want to come and meet some great people.
What we'll cover
1/Overview of the space through awards - 1hr - Instructor: Alessandra Lariu
An overview of what’s cool in digital right now by 'channel' (gaming,tablets,social media) using award case studies from all over the world.
2/ The basics – 1 hr - Instructor: Crystal Ginn
Before you start, you have to learn the lingo. So say hello to our ‘Digital Production Glossary’. In this class we’ll cover the “what”, eg w: Image formats, software, program languages, banners and online advertising terminology, digital video glossary, version control etc. We'll also cover the differences between PMs and producers and their responsibilities.
3/Processes & tools – 2hrs 30 mins - Instructor: Chris Berger
What documents you need for different kind of projects (e.g. doing something on twitter, sites, banner campaigns, mobile, gaming , tablet , apps etc), what kind of teams you need for each kind of project.
4/ Commonly made mistakes – 1hr - Instructor: Elizabeth Kiehner
A rough idea on how to budget without making mistakes and a little intro on working with vendors.
5/Taking it all back to the agency - 1hr - Instructor: Elizabeth Kiehner
A checklist that covers 'soft' tasks like convincing the
boss to start working towards transforming your agency's approach to digital and 'hard' tasks like getting online collaboration software.
Ale is a co-founder of SheSays and has worked as a Creative Director at McCann NY, Agency Republic in London and
Framfab/LBi, also in London.
In 2010 she was picked by Fast Company magazine as number 29 of 100 most creative people in business beating the co-founder of FourSquare.
Her work has won various awards like Cannes Cyber Lyons, OneShow Interactive, D&AD and NY Festivals. Ale also teaches the prestigious MasterClass for HyperIsland, Boulder Digital Works and Miami Ad School.
Elizabeth started her career in the industry at EURO RSCG in Chicago before the urge to return to the East Coast brought opportunities to run production and drive growth at some of the leading design firms in Manhattan generating award-winning creative for Apple, American Express, Samsung, Sony, HBO, Showtime, Nike, Sundance and network redesigns for Discovery, SpikeTV, CBS, AMC among others. As one of the founders of Thornberg & Forester, Elizabeth Kiehner was a pioneer in rebuilding the traditional agency model.
Chris is head of Integrated Production at Publicis. He was previously at JWT as part of an integrated team that developed digital capabilities and integrated advertising campaigns for clients such as JetBlue, Cadbury Adams, Sunsilk, Smirnoff, Rolex and Johnson & Johnson. Prior to JWT, Berger was executive producer of interactive at Bartle Bogle Hegarty, where he helped shape and build its digital offering – developing and executing strategies for awardwinning integrated interactive advertising campaigns including AXE, eSpeed, Johnnie Walker and All Detergent.
Crystal is an Interactive Producer for Razorfish New York, currently producing digital projects for AXE. Prior to Razorfish she was at Syrup as part of a new digital production department assisting with the implementation of end-to-end project management in developing interactive advertising campaigns for Coty Prestige: Marc Jacobs and Gwen Stefani Fragrances, Bottega Veneta, Calvin Klein X Underwear and Polo Ralph Lauren. She has also invested passion into the e-commerce arena while managing websites and campaigns for David Yurman and Juicy Couture at createthe group. Her girl nerd, tech savvy interactive toolkit has also taken her to places like JWT and Siegel+Gale to produce exciting work for Cadbury, Royal Caribbean, Amex, Pfizer and Emblem Health.
SheSays has been helping women in digital since 2006. After 3 years in NY, we have helped over 1000 people advance their careers in the industry.
So we thought, why not expand further from monthly events to real courses? We are also relaxing the women only policy - for both teachers and students - as we think we can get more done, and we've never really been about the bra-burning thing anyway. So, yes, men are welcome.
All our courses adhere to the SheSays values of non-hierarchical openness and collaboration. All our sessions are informal and you have a say on everything we do.