San Francisco, California
London, United Kingdom
Are you a woman who has founded a startup?
Join a truly unique all-day design’athon in support of female startups in Austin.
REGISTER NOW, there are only 40 spots and we will form ten teams of four. Each team will work on solving design problems for a female-led startup. Teams are composed of UX, Graphic and Service designers and one founder from each startup.
- 10am Arrive at AC4D, Breakfast and Coffee will be available. Mix and mingle with fellow attendees.
- 10:20am, Welcome Announcement, Mentors Introduced
- 10:30am Founders "pitch" projects.
- 11:15am Designers pick their top 3 project picks.
- 11:30am Founders, Mentors & Volunteers assign teams
- 12pm Teams break-off and get acquainted.
- 1pm Lunch, Kerry O’Connor stops by to share advice and tips. Kerry is the Chief Innovation Officer at the City of Austin. She is an Innovation Catalyst with the Research & Design Center for the U.S. Department of State, Office of the Secretary where she established innovation methodologies such as open innovation, human-centered design and agile software development.
- 2pm Design! Design! Design!
- 7pm Dinner, a light tapas-style meal with wine and beer.
- 8pm Founders, Mentors & Volunteers vote for their top performing designers.
- 8:45pm Top performing designers announced.
- 9pm 3 minute Presentations
- 9:30pm Event Ends!
Could your product or service use some design thinking?
As a woman and the founder of a startup (tech, retail, hospitality or otherwise) you’re juggling so many things and having to make a lot of compromises. The search for perfection is futile, and yet; as women we hold onto an ideal.
Shake free of limitations and fear of failure. Enter a safe space to explore new ways to approach old problems. June 28th get paired with three designers to help you creatively problem solve.
Are you trying to understand why people aren't completing certain tasks? Drop-offs can be frustrating to understand with data alone. Are you spending a lot of time answering customer questions? Is your brand sending the right message?
Through a process of design thinking you and your team will work through a problem and collaborate to find the optimal solution. For most projects the process will follow five steps:
- Define the problem.
- Create and consider many options.
- Refine selected directions.
- Pick the winner, execute.
Interestingly, defining the problem can be the most difficult step. You may arrive on the day certain of the problem only to discover it’s a symptom of something you haven’t considered. The value of working collaboratively allows for an in-depth investigation.
Designers skilled in different design disciplines will create assets that effectively communicate and lead people through the completion of a task. Whether it’s leading more people to your website and having them complete a goal that’s being tracked or optimizing a user journey within an application. If your business isn’t online you likely need to lead people to information in order for them to find you in the real world. Your branding and messaging can be designed in a way that leads more people to your door.
Although Design is most often used to describe an object or end result, Design in its most effective form is a process, an action, a verb not a noun. A protocol for solving problems and discovering new opportunities. Techniques and tools differ and their effectiveness are arguable but the core of the process stays the same. It's taken years of slogging through Design = high style to bring us full circle to the simple truth about design thinking. That it is a most powerful tool and when used effectively, can be the foundation for driving a brand or business forward.
Startups need to register and send the following:
- Name of Founders
- Story behind your startup. (under 500 words)
- Explain the problem your startup is trying to solve. (140 characters)
- Describe what you'd like solved during the design'athon (remember there’s only 8 hours of dedicated coding time).
- Tell us why it’s important to support female coders and entrepreneurs.
Send your submission to email@example.com – REGISTER NOW, we’re booking spots on a first come, first serve basis.
We’re very proud and excited to announce our location partner!
Austin Center for Design exists to transform society through design and design education. This transformation occurs through the development of design knowledge directed towards all forms of social and humanitarian problems.