$0 – $750

She Sells by Design: NYC

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Date and Time

Location

Location

Empire State Building - Palo Alto Networks

350 Fifth Avenue

40th Floor, Suite 4010

New York, NY 10118

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

Join Somersault Innovation co-founders, Ashley Welch and Justin Jones, for a full day hands-on workshop to learn how to apply the art of Design Thinking into your sales process. We kicked off our She Sells by Design series in San Francisco this summer, and the feedback has been amazing!

We created She Sells by Design to bring equity and humanity to sales. We love empowering women in sales and customer-facing roles responsible for building customer relationships and growing revenue in existing accounts. As women are typically under-represented in sales organizations, we are thrilled to bring together a group of awesome women to collaborate, learn, and network! Won't you join us?

You will learn practical tools you can start applying right away to your accounts, whether you are prospecting or growing an account.

Somersault clients include Palo Alto Networks, Salesforce, Workday, AT&T, Pandora, and Samsung, among others.

A $2000 value, this course is being offered to a limited group of 40 women this fall for just $750.

Questions? Contact Ashley Welch at ashley@somersaultinnovation.com

Agenda:

8:45 -9: Registration

9-5: Sell by Design Training with Somersault Innovation’s Ashley Welch and Justin Jones

Includes catered lunch with a guest speaker, TBD

5-7: Happy Hour. Unwind and network with fellow workshop participants


This 1-day workshop will lead you through the Discovery, Insight, and Acceleration stages of a sales process. Each stage has a unique mindset and set of tools.

Specifically, you will learn the following in our 3 step process of Discovery, Insight, and Acceleration:


Discovery

The mindset of curiosity & strategy of customer’s customer

• Four prompts in conversation that lead one to expand the conversation to uncover motivations and interests

Four techniques for deeper discovery: Show me, Fly on the Wall, Deep Dive Conversation, Be the Customer

Mapping the Human Value Chain so that you can determine where value is derived in your customer’s system


Insight

The mindset of empathy & strategy of reframing

How to translate discovery data into new insights

The characteristics of newsworthy and revealing insights

The power of emotion in insights and how to share what you learn


Acceleration

The mindset of agility and strategy of start small to move fast

Why and how to get feedback fast from your customer to accelerate a deal

The characteristics of a powerful story to use in your demo and beyond

The basics of whiteboarding to convey information and create connection


You’ll have hands-on opportunities to practice with your peers, including an opportunity to ‘get out in the field’ and demonstrate your skills in the real world.

Wrap up a fun day of learning with a social, and leave with more knowledge, greater connections, and a renewed sense of inspiration in your sales career. Plus it will be fun! Our clients have routinely experienced incredible breakthroughs in their accounts with these tools.

Thanks to Palo Alto Networks for their support and sponsorship.



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Date and Time

Location

Empire State Building - Palo Alto Networks

350 Fifth Avenue

40th Floor, Suite 4010

New York, NY 10118

View Map

Refund Policy

Refunds up to 30 days before event

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