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She Says presents Brand in a Box - Branding for entrepreneurs

SheSays NY

Friday, July 15, 2011 from 8:30 AM to 6:00 PM (EDT)

She Says presents Brand in a Box - Branding for...

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Ticket Type Sales End Price Fee Quantity
Brand in a Box - Branding for entreprenerus Ended $250.00 $14.74

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Event Details

** GREAT NEWS! ** We got a corporate sponsor for this course and are now able to offer half-price tickets. The new price is $250 + eventbrite fees which makes it around $265 total. ORDER NOW.


What is this course?

SheSays has teamed up with Julie Cottineau, Vice President of Brand for Virgin Management USA to bring you “Brand in a Box”: a tool box with all the practical advice you need to amplify the power of your entrepreneurial ideas through the creation of a relevant, cohesive and differentiated brand

 Brand in a Box is different from a lot of other branding courses in that it reinforces the learning process by combining up to date brand thinking with in-class doing.

Who is this course for?
Whether you are a young professional just starting out, or a seasoned veteran working in an established organization –entrepreneurial branding skills are a critical element in creating sustainable business value.

What we'll cover

1/How brand should influence every decision you make –30 minutes

This session will include an overview of how brands add value, the touch-points (both traditional and unexpected) they influence and the critical importance of creating a powerful and differentiated brand idea. 

2/ Entrepreneurial Branding: Dream, Build, Live, Launch – 1 Hr

We’ll start with the big picture. What is Entrepreneurial branding, its core principles and its value in today’s marketplace. Then we’ll give an overview of the four core phases of entrepreneurial branding highlighting the main purpose for each, the most important steps, common mistakes and insider tips for success.

3/Define a meaningful  target audience– 1 Hr

Through an interactive exercise we will identify the most relevant targets and bring them to life through a series of thought provoking questions. We’ll develop a profile so rich and so real you’ll swear your imaginary target is about to get up off the page and walk into the room.

4/ Uncover the benefits that will rock your brand idea- 1 hr 
In order to really break through and connect you need to do more than just meet consumer’s functional benefits. You need to aim higher and deliver something more emotional, meaningful…and even addictive. We'll get you there.

5/ Develop differentiated products & services- 1 hr

This session will apply lateral thinking techniques from well-loved brands across an array of categories to develop stand out products and services that will bring your brand idea to life. Lessons learned from world class brands such as Nike, IKEA, Apple, Virgin, Google and Whole Foods will help inspire new ideas in any category.

6/ Leverage Social Media to launch with impact – 1hr

The beauty of Face book, Twitter and all forms of digital social media is that they allow marketers a powerful platform for spreading the word about new brands. However, just because many of these methods are “free” doesn’t mean there isn’t a cost associated with them…particularly using them in the wrong way. This session will help you make the most out of social media and teach other buzz worthy launch techniques through the actual creation of a down and dirty interactive campaign.

 7/ Pull it together for a Compelling Pitch – 30 minutes

Here’s where the rubber really hits the road. You’re passionate about your idea but can you get others (VC’s, press, consumers) equally excited in the 3 minutes most people are willing to listen to a new idea? This last session will put your Jerry Maguire skills to the test with a live round robin elimination designed to hone your speed- presenting skills and learn techniques to get other’s quickly on board.


Networking and Nibbles following the course (optional)

The class will be officially over, but we’re really hoping you will stick around for some refreshments and networking. Grab a cold one and chat up your classmates. Who knows they may just be your future business partners.



 Julie Cottineau

Julie is the Vice President of Brand at Virgin, one of the most successful entrepreneurial brands on the planet. When Julie is not hanging out with Sir Richard she is hard at work developing brand strategies for amazing new ventures like Virgin Hotels. Before joining Virgin, Julie ran the Innovation group at Interbrand, and led cross functional teams in the development of game-changing brands like Orbitz, Stolichnaya Elit, Heinz EZ Squirt, and SBC U-Verse. She is the inventor of Interbrand’s proprietary Brand Tango® Innovation process (actually a game!) which uses out of category thinking to drive break through results. Julie is also the author of the popular branding blog

Alessandra Lariu

Ale is a co-founder of SheSays and has worked as a Creative Director at McCann NY, Agency Republic in London and Framfab/LBi, also in London. In 2010 she was picked by Fast Company magazine as number 29 of 100 most creative people in business beating the co-founder of FourSquare.
Her work has won various awards like Cannes Cyber Lyons, OneShow Interactive, D&AD and NY Festivals. Ale also teaches the prestigious MasterClass for HyperIsland, Boulder Digital Works and Miami Ad School. 






















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