Free

SF Neon+Matchbook Tour of the Tenderloin

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Online Event

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Event description
Take an evening online tour of San Francisco's mid-century nightlife through vintage matchbooks and historic neon signs.

About this Event

Follow a historic trail via neon and matchbooks on an online journey to discover San Francisco's mid-century night-life culture. You’ll see stunning visuals of vintage match books and neon signs from the nightclubs, hotels, and late-night greasy spoons that formed the Tenderloin’s mid-century nightscape.

Free | Suggested donation of $10

Zoom link will be sent on the day of the event to those who register.

Read the Review of Online Neon Tours in the SF Examiner

This one-hour virtual tour features imagery and stories researched by hosts Katie Conry from the Tenderloin Museum with Al Barna and Randall Ann Homan of SF Neon, a neon preservation organization. Tenderloin matchbooks associated with legacy businesses and neon signs. Just like matchbooks, historic neon signs are a fascinating synecdoche of the small businesses they represent, and a window to the past explored through material culture. Tour includes iconic businesses remembered vividly through vintage ephemera, video clips, and historic photographs.

In proud partnership with the Tenderloin Museum

Photos by Al Barna and Randall Ann Homan

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