SF Neon Matchbook Tour From the Tenderloin to Union Square (February 13)

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Tenderloin Museum

398 Eddy Street

San Francisco, CA 94102

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A walking tour from the Tenderloin to Union Square which highlights neon signs, matchbooks, and the businesses associated with them.

About this Event

Join us for an evening tour through San Francisco’s historic corridors between the Tenderloin and Union Square. Back by popular demand, this is a new tour as a follow-up to last year’s Tenderloin Matchbook-Neon tour. Randall Homan and Al Barna from San Francisco Neon, Stephen Coles from the Letterform Archive, and Katie Conry from the Tenderloin Museum will lead a walking exploration of Tenderloin matchbooks associated with legacy businesses and neon signs. Just like matchbooks, historic neon signs are a fascinating synecdoche of the small businesses they represent, and a window to the past explored through material culture.

The tour features forgotten storefronts that are remembered vividly through vintage matchbooks. As twilight falls, the tour flows past a vivid collection of neon signs that serve as advertising and illuminated local landmarks.

Tour starts with a brief orientation about the Match Book project at the Tenderloin Museum and ends at Union Square. Book early, space is limited.

Proudly in partnership with San Francisco Neon. Photo by sfneon.org.

Doors: 6 p.m.

Tour: 6:30 - 8:30 p.m.

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Date and Time

Location

Tenderloin Museum

398 Eddy Street

San Francisco, CA 94102

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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