Seven Elements of Strategic Marketing, with Brian Tate
Led by artist and marketing strategist Brian Tate, this 90-minute webinar will examine the seven elements of strategic marketing, and how we can use them to advance our communities and careers.
If we’re committed to being in the world, to making art about that experience, and to helping foster conditions where others can do the same, then our stories must be told. Marketing is key to that process. But what is it, and how does it work?
Marketing is storytelling presented to a specific audience to drive a specific outcome. For that reason, it is often used by mainstream forces with commercial, cultural, or political agendas on how we live our lives. But if marketing can reinforce traditional narratives, it can also subvert them. If we believe that the role of art is to comfort the troubled and trouble the comfortable, then marketing can serve that same purpose. And we can make it so.
You may attend this webinar using either a Mac or PC computer (with speakers), standard phone, smart phone, or tablet device.
To participate in the webinar, please login using either Chrome or Firefox. Safari is problematic. Make sure your Adobe Flash Player plugin is up-to-date. If it is not, you will be prompted to update it, which will take about a minute.
If you plan to attend via iPhone, iPad, or iPod Touch, please download and install the app AnyMeeting Attendee Viewer for iPhone.
A strong wifi or hard-wired Internet connection is preferred.
For additional technical questions or issues, please see the Questions? section below.
This webinar will be recorded. The recording will be shared with all previously registered participants after the webinar concludes, regardless of whether participants attend the live webinar or not. The recording will be posted online indefinitely. It is not available for download.
ABOUT BRIAN TATE
Brian Tate is a marketing strategist, musician, and culture creator. He is singer-songwriter of the band, Shrine for the Black Madonna, and president of The Tate Group, a consulting firm. He has developed marketing plans for Bedford-Stuyvesant, Broadway, Jamaica Queens, Brooklyn NY, Washington DC, and numerous cultural initiatives. Projects he has created and produced or helped bring to life include The Brooklyn Icons, the Brooklyn New Music Festival, Curate NYC, the Dark Harvest Film Festival, the Full Spectrum Panel Discussion Series, the Nightshift Performance Series, NYC25, Queens Art Express 2012, Queens Royalty, and the Taste of DC Festival.
Marketing messages he has developed include “Bed-Stuy and Proud of It,” “Jamaica, Queens: Touch the Crown,” “Washington, DC: The America Experience,” “Creative Capital: Investing in Artists Who Shape the Future,” and, for his own firm, “The Tate Group: Helping Clients Excel.”
ABOUT THE ONLINE LEARNING PROGRAM
We are proud to offer selected topics from PDP workshops to the general public through the Online Learning Program. We are dedicated to extending our reach to artists who are new to Creative Capital’s professional development offerings, as well as those PDP alumni who are interested in a refresher course. Many of these courses are designed for individual artists of all disciplines, while others will be discipline-specific.
Most Online Learning sessions will be approximately 90 minutes in duration, including lecture and Q&A sessions. Webinars are taught and moderated live by talented workshop leaders, so the information is always up-to-date and engaging. Q&A sessions are included to be sure that all our participants have the chance to follow up on specific concerns.
More about the Online Learning Program.
Please contact Matthew Deleget, Online Learning Consultant, at firstname.lastname@example.org.