Seven Deadly Sins of Community Marketing

Presented by Roger Brooks of Destination Development International and hosted by Dean Whittaker of Whittaker Associates, Inc.

A full 97% of all community-based marketing is now ineffective. This includes brochures, websites, print and radio advertising, videos, etc. Why? Because we are now exposed to 5,000 marketing messages a day. In this fast-paced, humorous webinar recording, you'll learn how to avoid the seven deadly sins of community marketing and create unique, eye-catching material for your target audience. If you commit any of these sins on behalf of your community….

· Being all things to all people
· Promoting what, who and where before why
· Boring headlines
· Lack of focus (layout and wording)
· Writing one ad for 30 places
· Spending more on collateral than on the web
· Providing generalities rather than specifics

….then this is an ideal webinar to wash away those sins and learn new ways to make your marketing efforts more effective in your economic development, tourism, or business attraction promotional material.

Our featured presenter, Roger Brooks, Founder-President-CEO of Destination Development International, is one of North America’s most sought after experts in the creation of great destinations. Roger has worked with nearly 1000 communities, successfully guiding them in their community branding, revitalization, and marketing efforts. He is also co-author of “Your Town: A Destination - The 25 Immutable Rules of Successful Tourism,” a book filled with innovative ideas for communities to attract people to their downtown areas and tourism events. Roger is well-known for energizing communities into action—providing ideas they can implement today to make a difference tomorrow.

This webinar was recorded on January 17, 2012 as part of the Pro Learning Laboratory's webinar series. If you choose to purchase the link to the recording, you will have unlimited access to view the recording for 30 days following purchase.