Setting the Tone - A Conversation with Porsche and Scoutmob
Thursday, April 25, 2013 from 6:30 PM to 8:30 PM (EDT)
What do iconic brands like Porsche have in common with edgy startups like Scoutmob? An explicit style and a voice all their own.
Come join us April 25th at 6:30 at Ogilvy's scenic Midtown offices to chat with Lizzy Nephew, Emerging Technology Specialist at Porsche USA, and Liza Dunning, Brand Director at Scoutmob about creating a style and finding a voice that resonates with the world.
From corporate Websites to apps, to Twitter, Facebook, Pinterest, and even email, these ladies know how to connect with people and foster the mystique of their respective brands.
This will be a Q&A style discussion with plenty of audience participation. Bring your questions!
Food and drinks will be provided by Ogilvy. And afterward, we’ll be heading over to Meehan’s Atlantic Station for drinks and conversation.
ABOUT THE SPEAKERS
Lizzy Nephew - Social Media and Emerging Technology Specialist at Porsche Cars North America
As the Social Media and Emerging Technology Specialist at Porsche Cars North America, Lizzy leads strategy development in the digital space. Focusing on social, mobile and web, she develops immersive programs for strengthening relationships with owners, engaging with influencers, and connecting with new prospects.
At her previous position at a digital agency in NYC, Lizzy launched Fortune 500 companies into the digital space. From developing digital strategy to activating campaigns, she helped brands engage directly with consumers and created online customer service programs. Lizzy also led global listening research projects on how online consumer activity can lead to offline behavioral changes. When Lizzy is not brainstorming and problem solving for digital programs, she can be found hiking, traveling, or playing sports.
Follow her on Twitter @LizzyNephew.
Liza Dunning - Brand Director at Scoutmob
Liza is what some have called "the voice" of Scoutmob: creating and maintaining a content-focused brand from the ground up to overseeing the expansion of the editorial department to 14 markets and new products. As the first hire of a growing start-up (and all that that entails) to growing the brand into new directions and products and platforms, Liza currently focuses on the content strategy and branded curation for Scoutmob's newest product, Shoppe, among other projects.
Before wearing an assortment of funny-looking hats around Scoutmob HQ, Liza spent time honing her writing chops in the ad game around Atlanta and NYC as a bonafide copywriter. She attended The Creative Circus with a focus in writing and branding, graduated from UGA in Advertising/PR, and keeps all of her middle school-era journals as case studies into what bad content can look like.
Keep up with her internet musings @LizaDunning