Session 1: Brand Basics by Betsy Westhoff
Friday, November 1, 2013 from 8:30 AM to 10:00 AM (CDT)
Betsy Westhoff is a marketing and brand consultant with more than 25 years of experience working with large and small organizations to build strong brands and market them. Betsy is an entertaining storyteller who will make it easy for you to understand what a brand is and the real and measurable benefits of a strong brand.
This intro session will cover the basics of building your brand. You will leave energized and with a "to do" list that will help you clarify objectives and next steps for your brand.
Who should attend: business owners and entrepreneurs, marketing and sales directors, executive directors and development directors of nonprofit organizations.