$15 – $30

Service Industry Uses Social Media and Digital Strategies to Rise Up

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New York Life Insurance Company

520 Broadhollow Road

Melville, NY 11747

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Event description

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Join SMA for a panel discussion featuring three experts of social media working in the service industry. Panelists Marissa Jacobs, Nicholas Renna, and Neil Foster will join moderator Donna Rivera-Downey as they discuss -

  • How to market locally with digital and social media strategies and tactics

  • Success stories and data analytics from seasoned professionals

  • Reward programs and how they are promoted with social, email marketing and mobile app marketing

  • Agency and corporate perspectives on the increasing roles of digital and social media within the hospitality industry

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Speaker Bios:

Marissa Jacobs, WordHampton PR account executive, joined the team in 2013. With creativity, a clear understanding of media and a strong work ethic, Marissa delivers. Her daily responsibilities range from client communication and media relations, to social media strategy and digital marketing. Her results-driven approach has landed a diverse list of placements through various outlets including Time Out New York, Newsday, Long Island Pulse, Bella Magazine, Total Food Service and Verizon FiOS, to name a few.

Nick Renna, Digital Marketing Manager, joined Lessing’s Hospitality in 2013 as their Social Media Coordinator. Nick has developed the digital marketing program at Lessing’s to include Facebook ads, Google ads, Instagram ads, and even a mobile app specific to their restaurant division. With an SEO frame of mind and technologically savvy attitude, Nick has brought Lessing’s up as a local industry leader in digital marketing tactics.

Neil Foster is a recruiter-by-day, and one day he and his wife created a Facebook group called Tri-State Restaurant Club for themselves because they were tired of going to the same restaurants over and over. This group has now grown to over 55,000 members. Based on that success, he recently launched Foodie Card, a card you can purchase that gives you 10% off at a growing list of restaurants.

Moderator Bio:

Donna Rivera-Downey the Chief Marketing and Communications Officer for the Girl Scouts of Nassau County. Donna is known and well respected for her ability to bring together people and resources to accomplish tasks that benefit her employers and the community.

Donna leads all areas of marketing at Girl Scouts, from print to web to special events, and maintains direct connections to the girls in Girl Scouting through her management of the renowned Girl Scouts of Nassau County Chorus, Media Girls and Ceremonial Unit.

Donna was an early adopter of social media to connect with Girl Scout families, volunteers and alumns. Girl Scouts of Nassau County was recognized with Social Networker Award: Best Use of Facebook at the 2011 Folio Awards. In addition, Donna has been a member of the Girl Scouts of the USA's MarComm, a select leadership group of marketing professionals from Girl Scout Councils around the country, who advise and assist the national organization on messaging and communications issues.

Donna is a long time member of PRPLI currently serving as President. In 2015, she was awarded the Outstanding Mentor Award. Donna is the past Co-President of the Social Media Association and currently serves as Co-Treasurer for the group.

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New York Life Insurance Company

520 Broadhollow Road

Melville, NY 11747

View Map

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