For IxDA Cincinnati's February event, Challis Hodge, Founder and CEO of COLLIDE, will discuss how design and business have evolved to support and allow for the practice of Service Design. Service Design builds on user experience principles to analyze user satisfaction more broadly — covering every point in a given experience. This enhances the full customer journey by infusing a brand’s essence across all products, systems, services, and interpersonal interactions. In addition, Service Designers help organizations assess and design optimal service delivery.
In his talk, Challis will cover the fundamentals of Service Design, as well as how it is applied to solve complex Service and Experience Delivery challenges.
ABOUT OUR PRESENTER
Challis has spent 20+ years perfecting the art and science of human-centered design. He has delivered breakthrough innovations, products, services and experiences for such clients as Chrysler, Ford, Mercedes, Intel, Xerox, IBM, AT&T, Vanguard, Fidelity, US Bank, Discover, JCPenney, Whirlpool, P&G and Johnson & Johnson. A thought leader and pioneer in the field of user experience, Challis co-founded and ran the first firm solely focused on user experience design. In more recent years he has built and led industry-defining practices at agencies such as Razorfish and POSSIBLE, as well as corporate design teams at The Nielsen Company. As an entrepreneur Challis has founded, led, invested in and mentored multiple innovative startups. His latest venture is COLLIDE, a consulting practice focused on Service Design, User Experience and Innovation in Healthcare, Financial Services and Retail.
5:30 - 6:15: Networking and Light Dinner (provided by Great American Insurance Group)
6:15 - 7:15: Presentation and Q&A
7:15 - 7:30: Closing
ABOUT OUR SPONSOR
Great American Insurance Group is engaged primarily in property and casualty insurance ("P&C"), focusing on specialized commercial products for businesses, and in the sale of traditional fixed and fixed-indexed annuities. The Property and Casualty Group is among the oldest in the United States, dating from the founding of Great American Insurance Company in 1872. The P&C Group is made up of approximately 30 niche specialty insurance industries that focus on specialized commercial products and services for businesses.
MESSAGE TO ATTENDEES
Please check in with the security desk between 5:30 - 6:15, and they will be able to provide directions to the meeting room.
The meeting will be held in the Dixie Terminal Building on 4th Street. Parking is available close by on the street and at paid lots.