$125

SERIES EVENT - Blogging Bootcamp: From Inspiration to Blog Site

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Ann Arbor District Library - West Branch

2503 W. Stadium Blvd.

Ann Arbor, MI 48103

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Blogging Bootcamp: From Inspiration to First Blog Site

Monday, August 28 and Wednesday, August 30, 2017

10 a.m. -12:00 pm Monday and Wednesday, Westgate Meeting Room B. In the first workshop session, we will discuss how to build an online community/following for your blog, implement best practices, and the best blog format for you or your brand. In the second section, we will workshop participant’s goals and help match that with themes and tactical tips to get started, including a walk-through of how to start a simple blog site on some of the most popular platforms. Cost: Payment is $125 and covers 4 contact hours and Blogging Workbook.

Bring your laptops (or not). Leslie McGraw, of Les Go Social Media Marketing & Training, will help new and aspiring bloggers start a new blog or restart an old blog. Two four-hour sessions plus Materials included. Cost: $125

Blogs may not look the same way they did when I first logged onto Live Journal 15 years ago, but they are still a major part of the online persona. Whether you decide to create fresh content or curate the best news from your industry, blogs can help you and your brand. According to BlogHer, 81% of U.S. online consumers trust information and advice from blogs. Let me repeat that one time: 81% of U.S. online consumers trust information and advice from blogs! So, in my summation, blogging is a no-brainer.

The keys to a good blog are simple, but not necessarily easy...at least at first. Did you know that 95% of all bloggers fail? Some might read this as bad news, but I think it is GREAT NEWS! That means the bar of mediocrity is so low that, even with our flaws, we can reach the top of the blogging food chain faster than ever within our communities. If you have never blogged before, this series is for you. If you have the basic blogging practices under your belt, but lost focus or have an abandoned blog, this is DEFINITELY the class for you. Dormant blogs do not have to die; they can be revived and rebuilt with some effort on your part. That is why I created this class to share some of the successes I have experienced as a blogger in both paid and unpaid situations.

In our first session, we will learn how to:

Build an online community/following for your blog, implement best practices, decide on a good blog format for you or your brand, themes and tactical tips to get started.

In the second session, I will share tools and hands-on support to get your blog up and running, restart a blog that you may have neglected in the past, or reeenergize and/or improve upon your current blog.

Topics covered include:

  1. Types of bloggers

  2. Creating and Curating Content

  3. Integrating video, podcasts, and social media into your blog

  4. Content Calendars

  5. Promoting your Blog

  6. E-Marketing

  7. Citing and hyperlinking quotations, images

  8. Using SEO-friendly words

  9. Using analytics to see where your following is coming from

  10. Setting up a format that is sustainable



About Leslie:

Leslie McGraw is a training and marketing professional with 15 years of experience in the areas of writing and blogging, online community management, training, engagement marketing, and social media marketing. She is a multimedia journalist and blogger and has done writing and content marketing for Skyword and local organizations, helping dozens of entrepreneurs find their voice online. Additionally, Ms. McGraw has taught computer literacy for Washtenaw Community College and led technology and social media workshops for the Ann Arbor City Club, Southeast Michigan Media Lab,Ypsi Real, University of Michigan Center for the Education of Women, University of Michigan Dental School, and A More Excellent Way Global Ministries in Charleston, West Virginia. Her diverse background and people skills will help any business, young or “less young”, connect with social media and technology in a way that fits their goals.

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Ann Arbor District Library - West Branch

2503 W. Stadium Blvd.

Ann Arbor, MI 48103

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