September Digital Sales Process & Tactics Micro-Workshop

Event Information

Share this event

Date and Time



450 Old Vine Street

Lexington, KY 40507

View Map

Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description


This workshop series will cover our proven 8 Steps to Digital Success and Blueprint Outline for your Dealership as seen below.

1. Vision and Goals

2. Customer Experience

3. Operational Structure

4. Opportunity Handling Processes

5. Communication Tactics

6. Technology and Tools

7. Marketing

8. Metrics

This workshop is perfect for your Internet, BDC, Sales Managers, and Team Members. Attendees will learn time-tested and proven processes to ensure market-leading performance. If you desire higher customer engagement rates, more appointments, more sales, and more profit then this course is for you!

A summary of key concepts covered during this 2-day course is as follows:

  • Outline your Digital Sales Vision and Goals
  • Creation of an exceptions customer experience
  • Establishing the best operational structure with proven leadership strategies
  • Development of efficient and effective lead and call handling processes and work habits
  • Creative communication tactics - email, phone, text, chat, video, postal mail and social selling
  • Review of new technologies and integration strategies (CRM, Mobile, etc.) to ensure efficiency
  • Establish financial and performance metrics for remarkable sales results and ROI

Topical Details are described below. Trust us, you do not want to miss this unique opportunity to accelerate your Operational Success.

Operational Blueprint

The Operational Blueprint will go into detail of what you are trying to accomplish and the best way to reach your goals. We will conduct a Process Performance Review to identify areas of opportunity to accelerate the Internet performance at your Dealership, listen to calls, review CRM processes and communications as well as current reporting.

Telephone Mastery

Key aspects include how to have a meaningful conversation, which entails talking more about the customer versus us. In addition, we need to be more approachable and stop working like a cash register and actually, care about our customers. As a whole, we tend to be task achievers versus relationship builders. We want to change that mindset.

We will discuss common objections, role-playing and recording voicemails. The ability to engage on a personal level and truly assist the customer will make it easier to be successful. The principals of S.P.I.N. Selling will be explored and taught so the attendee will understand how the right approach can ensure better client engagement and trust leading to greater work success.

Digital Communication Strategies and Tactics

We will review the fundamentals before moving on to the accelerated principals of effective communication through all forms of communication including email, live chat, text, and even video. As consumers are typically overwhelmed with all of the commercial messaging by businesses on a daily basis it is imperative that you standout so customers want to interact with you.

Automotive Internet Marketing Dynamics

We will review current studies on consumer behavior online and what strategies your dealership can deploy to motivate customers to complete online forms, call, chat or text a dealership. This detailed explanation will allow you to have a better understanding of the consumer and dealership behavior to enhance your personal success.


David Kain grew up learning that a car life was a good life, from his father, sisters, and brothers (he is one of 9). David has been both general manager and Dealer Partner of Jack Kain Ford, where he remains a partner today.

His work in internet sales speaks for itself. He co-founded FordDirect.com, the dealer/factory owned joint venture that is the website and lead provider to Ford and Lincoln dealers. He served there as Chief Operating Officer from startup until Kain Automotive was born.

Because of this passion and wealth of knowledge, David is an active speaker at many industry events – including the NADA Convention, Innovative Dealer Summit, Driving Sales Executive Summit, and Digital Dealer. Notable speaking engagements include the Mercedes Benz Sales Conference in Shanghai, China and Fenabrave’ in Sao Paulo, Brazil. His favorite gig so far was being the featured International Speaker at the AADA Convention in Australia.

David shares his unique perspectives by writing articles for industry publications such as Ward’s Dealer Business, Dealer Success and hosts the popular show Kain & Co. on the CBT Automotive Network.

Working in a family business has taught David a lot about himself. As a father, his great joy comes from simply observing his own daughter excel, inspiring her classes. As a husband, David has learned that although he might “run the business,” his wife is still the boss.


The training will start at 9:00 am both days and conclude at 4:00 pm. We won't exhaust you with needless banter, just proven practices that will help you drive exceptional results. This will allow you to relax and enjoy all the activities in and around downtown Lexington.


The workshop will be limited to 10 attendees so we can ensure you really have the individual focus you need to accelerate your sales performance.


Please contact Chelsea Stillwell with any questions or by email to chelsea@kainautomotive.com or on her cell phone at 614-736-1039.


Your workshop location is Lexington, Kentucky. Lexington is known for horses, basketball, bourbon and of course being the hometown of David Kain.

Share with friends

Date and Time


450 Old Vine Street

Lexington, KY 40507

View Map

Refund Policy

Refunds up to 30 days before event

Save This Event

Event Saved