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Events at Haven

2515 6th Avenue South

Birmingham, AL 35233

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The Client Experience with James Coats

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The Client Experience with James Coats

Products and services are no longer enough! In today's crowded marketplace, your competitive advantage is determined by the experience you provide. Client experience is the engine that drives rave reviews and repeat referrals. How can you convince your prospective clients to not only pay a premium for your product or service, but to have them leave with their expectations exceeded -- feeling that they got more than they paid for, and wanting to return? How can you provide the kind of experience that will get your clients talking, the most effective form of marketing? It's time that we consider our work for what it is: When we are providing our product or service, we are on stage. Our work, therefore, is performance art. Can you make your part of the play an unforgettable, positive experience that will leave your clients talking to their friends, and posting your accolades on social media?

Come and join ALWEP president and entrepreneur James Coats as we delve in to Client Experience from a tried and true perspective. During his 19 years as a chauffeur, founder, and Executive Director of Coats Classic Cars, James has tipped his cap for clients ranging from football coaches to foreign ambassadors. When a couple takes a seat in the back of their getaway car, it is often the first moment of privacy they have had on their wedding day. Things that have gone well, or badly, will immediately be discussed! As chauffeurs, James and his staff are often the first to hear about the best and worst experiences of the day. James is looking forward to sharing many of the client experiences - good and bad - that have resonated with couples over the years. Ideas that you can employ to make your client's experience both positive and unforgettable.

About the Speaker

A historian by passion and education, James' company, Historic Endeavors, LLC, owns, manages, and consults for an assortment of history-oriented businesses and properties. James' companies include Coats Classic Cars, LLC, founded in 1998, which provides vintage cars for weddings, special occasions, and TV & Film across the Southeast, and Oak Hill Farm near Asheville, NC, an 1849 working farm and special events venue. As a consultant, he has served numerous companies including Birmingham's Alabama and Lyric Theatres, where he has also volunteered and served as past vice-president; worked on legislation for the City of Birmingham, and assisted a variety of entrepreneurs on topics ranging from historic preservation to creative marketing. Since 2007, James has belonged to Alabama Wedding and Event Professionals (ALWEP), a nonprofit "Chamber of Commerce" for wedding and event professionals in Alabama, and served as its president since 2015. The businesses James serves share a common thread: They are all heavily client-forward, and depend on a positive Client Experience to make - and keep - them relevant in today's marketplace.

Networking starts at 5:30pm and our meeting will begin at 6:30pm.

Catering provided by Savoie Catering.

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Events at Haven

2515 6th Avenue South

Birmingham, AL 35233

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