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September 26 - AAF Daytona Beach Lunch N' Learn

AAF Daytona Beach

Thursday, September 26, 2019 from 11:30 AM to 1:00 PM (EDT)

September 26 - AAF Daytona Beach Lunch N' Learn

Ticket Information

Ticket Type Sales End Price Fee Quantity
Full Member Registration
Only for full AAF Members. Your luncheon is included in your full membership price.
Ended Free $0.00
Standard Member Registration
For active, standard AAF Members who have the "a la carte" luncheon membership.
Ended $25.00 $0.00
Student or Faculty Registration
For full time high school or college students or faculty.
Ended $25.00 $0.00

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Event Details

Marketing + Tech + Personalization
Ad Tech – what does it mean and how is it being used in the marketing world today? The marriage of technology (social, mobile, Device ID), personalization (segments, demographics, geographic), and marketing (creative, channel, media) can be a powerful tool for developing and driving high impact marketing campaigns. Learn how organizations large and small can employ technology to drive insights into their key markets and strategies to build targeted and engaging marketing campaigns.

Speaker: Jim Harenchar, President and CEO of Response Marketing Group

Jim is the President & CEO of Response Marketing Group, a consumer-data focused marketing agency in Richmond, Va., with offices in St. Petersburg FL and Seattle WA. Jim leads the Travel and Tourism practice for RMG, which includes local clients such as Visit Jacksonville, The PGA Tour, West Volusia Tourism and The Ritz Carlton in addition to national clients AIG, Marriott. GE, Hagerty Insurance and AAA.

Prior to Response Marketing Group, Jim was Senior Vice President at The Allant Group in Chicago, IL. He led the Strategic Consulting practice that delivered marketing strategy and high-level research to CMOs and brand managers at clients such as GM, Comcast, Nationwide Insurance, US Tennis Association, US Cellular, Blue Cross/Blue Shield and Wells Fargo.

Hosted by the American Advertising Federation - Daytona Beach.

 Thursday, September 26, 2019 Lunch N' Learn

  • 11:30am - Check in and Networking
  • 12:00pm - Announcements, Lunch and Speaker Presentation
  • 12:45pm - Wrap up with Q&A

Who Should Attend:

Any and all advertising professionals. This means you! Graphic designers, creative directors, artists, social media, marketing communications and digital marketing professionals, marketing directors, tourism marketing professionals, travel bloggers, media buyers, public relations professionals, ad agency executives, and all types of creative professionals! This is also a great topic for HR professionals and agency owners.

Bring your business cards as we have a half hour to network prior to lunch and the presentation.

Full-Time Students:

For full-time high school or college students studying business, advertising, design, communications, PR or related fields: We encourage you to register online as a sponsored student and we'll find a member to donate the cost of your $25 ticket. If you register online please plan on attending or sending another student in your place if you are unable to go to the luncheon. Should you need to cancel, email us at so we can cancel your lunch.



Where do we meet?

Houligan's Restaurant - Speedway (upstairs room)
1725 W International Speedway Blvd
Daytona Beach, FL 32114

How do we order food?

When you arrive, find a seat and grab your lunch card. It will have menu selections covered under your ticket fee. Make your selection and give it to the server with your drink order. We will be networking during this time. Please plan on being there in time to check-in and place your order by noon. We recommend arriving between 11:30 - 11:45am. 

How long is the event?

Plan to be there at least an hour and a half:

11:30am Networking and check-in
12:00pm Announcements, Speaker and Lunch
12:45 - 1pm Speaker Q&A

How can I contact the organizer with any questions?

Email us at Your message will be sent to our luncheon team.

 What's the refund policy?

For guest tickets: Cancel at least 24 hours prior to the event and we can reimburse your ticket. 

Do I have to bring my printed ticket to the event?

It's not necessary since we have your attendee ticket information on our list. However if you bought your ticket the day of the event, bring the paper copy so we know you paid.

Can I update my registration information? Is my registration fee or ticket transferrable?

Absolutely. You can update attendee info in the EventBrite dashboard. If it's a last minute switch, anyone in your company can attend under your business name, just be sure to tell us at the door who you are subbing for. All tickets are transferable. If you or someone from your company can't make it, we encourage you to donate your seat to a student by contacting us in advance at

 Is it ok if the name on my ticket or registration doesn't match the person who attends?

Yes, as long as you tell us when you check-in whose ticket you are using. If you know in advance, please update this information in your EventBrite dashboard. 

Have questions about September 26 - AAF Daytona Beach Lunch N' Learn ? Contact AAF Daytona Beach

When & Where

Houligan's Restaurant
1725 W International Speedway Blvd
Daytona Beach, FL 32114

Thursday, September 26, 2019 from 11:30 AM to 1:00 PM (EDT)

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AAF Daytona Beach

The AAF Daytona Beach, also known as ADFED, is the unifying voice for advertising. Learn more about the AAF's Daytona Beach chapter at

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