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SEO Training Melbourne - May 13
Sat, May 13, 2017, 10:00 AM – 2:00 PM AEST
You probably know that SEO is one of the biggest digital marketing tactics for boosting your online presence and attracting website traffic.
Still, what many don’t understand is how SEO works. With many out-dated tactics still being pushed by agencies and industry blogs, it’s hard to figure out how to get SEO to work for your business website.
Don’t want to outsource your SEO?
Not sure how to separate SEO myth from SEO fact?
Ready to refresh your website copywriting with SEO content that actually sells?
Tired of cookie-cutter courses?
This workshop takes a hands-on, personalised approach to SEO for small businesses.
At this workshop, you’ll learn best SEO practices that are current and relevant, and how to apply them to your own website. Over the course of one morning, you’ll learn the industry knowledge and skills to implement your own SEO copywriting, without making the usual rookie mistakes.
What you will learn:
You won’t just learn what a keyword is or how to do keyword research - we’ll dig deeper into what drives Google’s algorithm, and how it ranks your website. We'll develop a persona for YOUR BUSINESS, and then perform keyword research based on YOUR CUSTOMER'S needs.
You’ll learn what makes Google love your website, how to write for the machine, and more importantly, write content that connects and converts your audience. The workshop size is intentionally tight-knit, so that every attendee walks away with the tools to solve their own unique SEO copywriting dilemmas.
The number one attribute you need to harness the power of SEO - EMPATHY
How to use empathy to understand what keywords your audience might use when searching for your services/products online
Core SEO principles for 2017
SEO fiction versus SEO fact
How to perform keyword research for your specific niche
How keywords work to get your website more traffic
How to integrate keywords within your SEO copywriting in a way that’s user-friendly, persuasive and human-centric
Why what you say is just as important as what you sell
How to use words that attract, connect and convert
You’ll walk away with:
a framework to help you understand what drives your customer
a proven methodology for performing accurate keyword research
one draft page of website copy, written by you, using the tools and techniques covered in class
Who should attend:
Business owners who want to strengthen their online presence and generate online sales
Digital marketing enthusiasts who want to stay on top of the most recent SEO trends
Traditional marketers who want to explore the digital dimension of SEO
Bloggers who need to generate new content that their audience will love to read
Camilla Peffer is a Melbourne-based copywriter, and #1 on Google for 'Melbourne Copywriter'. She’s been helping fashion and lifestyle businesses tell their stories online with persuasive prose for over 5 years. She has worked for the likes of Pedestrian.tv, and written for brands like Ralph Lauren, Politix, CoYo, Sportsgirl, Seed Heritage and Fairfax.