SEO Smackdown 3.0

We're bringing back our popular SEO Smackdown. After two highly engaged and attended smackdowns, we knew to start off the 2019-2020 season with another one. Get ready for some heated debates, the most current information, and fascinating perspectives.

Our panelists include:

• Jason Dodge - BlackTruck Media + Marketing
• Cayley Mosca - CDK Global
• Caley Atkinson - Stow Company
• David VandeWaa - OST

Jason Dodge

Jason Dodge is the founder and chief strategist at search marketing firm, BlackTruck Media + Marketing, where he works to ensure clients' business objectives are translated into online marketing strategies that work. His passion for the ever-evolving world of search has only grown over his 17-plus years in the industry, eventually caving his entrepreneurial nature and founding BlackTruck in 2009.

Named one of Grand Rapids' 40 Under Forty Business Leaders, he is active in the community serving on the Executive Board of Directors for the Grand Rapids Civic Theatre, the Leadership Counsel for Small Business Association of Michigan and a regular contributor to the Grand Rapids Business Journal.

Cayley Mosca

With 14 years of SEO experience in B2B and B2C markets, Cayley Mosca has served as both an in-house SEO resource as well as an agency partner. She has optimized through countless algorithm updates and has adapted strategically as digital shifted from desktop-only to mobile-first. In her current role at CDK Global, Cayley focuses creating and integrating best-in-class SEO tools and solutions for automotive OEMs and car dealerships' websites, along with developing Managed SEO services at scale. She loves SEO for its balance of art and science and enjoys creating the perfect piece of content as much as writing structured data or diving deep into data to identify untapped areas of opportunity.

Caley Atkinson

Caley Atkinson is currently working at The Stow Company located in Holland, MI as a Digital Marketing Specialist. Caley has focused her time on building and delivering on the company’s digital success for eCommerce, Direct to Consumer and Retail brands. Caley’s passion has been in providing the best overall digital performance for the end consumer and to The Stow Company’s network of closet dealers.

She specializes in creating custom digital campaigns to help reach The Stow Company’s annual goals. While not at work, she spends most of her time with her two small children and husband on the lakeshore.

David VandeWaa

With a master’s degree in English, certifications in search engine optimization (SEO) and marketing automation, and nearly a decade of experience in digital marketing, David VandeWaa brings a deeply nuanced understanding to everything from high-level marketing strategy to the nitty-gritty details of implementation. He has significant agency experience, occasionally freelances as a digital marketing consultant, and has a publishing contract for a book on digital marketing in the legal industry. He has recently moved to an in-house content marketing role at OST in Grand Rapids to leverage his knowledge and experience for a truly remarkable brand that helps customers bridge the distance between insights, technology and strategy—in smart, meaningful ways that yield transformative results.

Thank you to our Event/Table Sponsor, OST!