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SEO (Search Engine Optimization): Getting your site to rank high on Google

AstroLabs

Tuesday, April 18, 2017 from 6:30 PM to 9:30 PM (GST)

SEO (Search Engine Optimization): Getting your site to...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird (1,100 AED) Ended $300.00 $0.00
Standard Ticket (1,468 AED) Apr 17, 2017 $400.00 $0.00

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Event Details

This workshop is part of our Digital Marketing Track, but may be taken individually. 

If you've ever wondered how to get your website on the front page of search engines, the answer you’re been looking for is SEO. By taking this course, you will gain a better understanding of how search engines work and how to use them to your advantage. You can increase your busines's revenue and gain a very in-demand skill to help you advance in your career.

 

WHAT WILL BE COVERED?

SEO Introduction & Evolutions

  • How Google updates Panda & Penguin changed the SEO industry ?
  • What is Mobilegeddon update & how to optimize your website for mobile ?
  • How security update impacted the rankings & when is the best time to migrate to HTTPS ?
  • Why Local SEO is not traditional SEO & how to optimize your website for local search ?

 TECHNICAL SEO

  • How to run an SEO technical audit on your website & identify quick win actions ?How to optimize your website structure : Internal linking, menus, footers, page depth, the site-map and other technical criteria, such as the page speed ?
  • How to fight against internal duplicate content generated by CMS or wrong technical setup ?
  • Tool reviews : Google Search Console, Screaming Frog,

CONTENT OPTIMISATION

  • How to identify relevant keywords for your business & evaluate the competition on these key phrases ?
  • How to structure the site so that each page covers just one thematic ?
  • How to localize your content to be visible internationally ?
  • Tool reviews : Google Trend, Keyword Adplanner, Copyscape

LINK BUILDING

  • How to measure your link profile & evaluate your potential in a competitive market ?
  • What are the best practices for getting natural backlinks ?
  • How to recover from a Google penguin penalty ?
  • How Social Media can help you during your link building strategy ?
  • Tool reviews : Ahref, Majestic SEO, Link Research tool, Buzzsumo,

KEY PERFORMANCE INDICATOR

  • Is keyword ranking the only relevant KPI for your SEO activity ?
  • What are the main KPIs to evaluate your SEO strategy ?
  • Tool reviews : AWR, Search Metrics, Google Analytics, Google Search console
 

WHEN WILL THIS COURSE TAKE PLACE?

This workshop will take place on Tuesday April 18th, 2017 from 6:30 - 9:30pm

 
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    WHY IS THIS COURSE RELEVANT TODAY?

    With the nature of SEO constantly changing, it’s important to stay up-to-date on how to think about White Hat SEO techniques and best practices that have proven to work at some of the largest corporations around the world.

 

WHAT PRACTICAL SKILL SETS CAN I EXPECT TO HAVE UPON COMPLETION OF THIS COURSE?

After this training, you will be able to :

  • Build Search Engine Optimization strategy in line with human and financial resources of your company
  • Understand the SEO best practices from top Middle East brands (Arabic SEO, Mobile SEO)
  • Audit a website technically to avoid any issues for improving rankings on Search Engines
  • Optimize your website content with relevant keywords for your business
  • Understand the concept of “long tail” and implement a content expansion strategy
  • Identify natural link building opportunities tailored for your market
 
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    WILL I GET ANY CERTIFICATION?

    Yes, if you complete the necessary coursework for this class, you will recieve an official AstroLabs certificate (AstroLabs is a KHDA authorized training institute). This workshop also counts towards your Digital Marketing track certificate, if you take the other prerequisite workshops.

     
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    WHO WILL BE TEACHING THIS COURSE?

    This class will be taught Naguib Toihiri – SEO Account Manager @ RBBi http://rbbideas.com/

     

    Naguib has over 6-yeasr experience optimizing online brands visibility & increasing their traffic from search engines. Having worked as a SEO specialist in France at Orange (leading Telecom company), he joined RBBI in 2013 as a SEO manager helping top Middle East brands in various sectors, including Qatar Airways, Emaar and Jumeirah Group. He is a digital-passionate who keeps a constant watch on search engine trends & regularly provides training in French Business Schools (Paris business school HEC and University Institute of Technology in Evry).

     

     
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    ARE THERE ANY PREREQUISITES?

    A basic understanding of marketing is recommended, but everyone is welcome!

     
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    DO YOU OFFER ANY DISCOUNTS?

    In order to encourage learning we do offer additional discounts in certain cases (for partner organizations, students and those that cannot afford the ticket amount). To see if you qualify for a discount, please reach out to us at:academy@astrolabs.com 

     
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    WHAT PAYMENT METHODS DO YOU ACCEPT?

    You can pay by Paypal, Bank Transfer or Cash.

     
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    WHAT IS YOUR REFUND POLICY?

    If you decide you can’t make it for whatever reason, we will fully refund your ticket up to 48 hours before the workshop.

     
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    WHAT IF I HAVE OTHER QUESTIONS?

    For any other questions related to this course, please contact: academy@astrolabs.com

Have questions about SEO (Search Engine Optimization): Getting your site to rank high on Google? Contact AstroLabs

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When & Where


AstroLabs Dubai

Dubai, Dubai
United Arab Emirates

Tuesday, April 18, 2017 from 6:30 PM to 9:30 PM (GST)


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Organizer

AstroLabs

AstroLabs Dubai is the region’s premier coworking space for digital technology companies. We help startups set up a presence in Dubai and provide a platform for them to scale globally. Delivering practical training programs has been core to the AstroLabs mission from the beginning. AstroLabs Academy offers regular classes on digital marketing, web/mobile analytics, coding and development, data science/ big data, design, and core business skills.

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SEO (Search Engine Optimization): Getting your site to rank high on Google
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