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SEO Hot Trends Happy Hour

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Town Hall Space at GroupM Office, 3 World Trade Center

175 Greenwich Street

15th Floor

New York, NY 10007

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Event description
Attend Catalyst’s SEO Hot Trends Happy Hour for an evening of insightful SEO content and delicious food and drink!

About this Event

What are the need-to-know trends for SEO in 2019? Where is SEO headed in 2020 and beyond? Join Catalyst as we explore these questions and more during our SEO Hot Trends Happy Hour.

We don’t have a crystal ball, but we do have some darn good ideas about what SEO changes you need to be paying attention to. From voice search to visual search, and from analytics to personalization, our speakers will discuss what’s heating up SEO. Through an insightful presentation and panel discussion, you’ll learn how advertisers and agencies can maximize SEO performance today and position themselves for success tomorrow.

And, what’s a happy hour with some delicious food and drink? We’ll be keeping things hot hot hot with tasty treats and adult beverages. This event is complimentary, but pre-registration is required.

AGENDA:

6:30 – 7:00 pm: Check-in, apps & drinks

7:00 – 7:45 pm:

Staying On Top: SEO Trends You Can’t Ignore (PANEL)

What SEO trends do you need to be paying attention to? Join our panel of experts as they explore and debate the SEO trends that are shaping the future of search marketing. They’ll discuss what trends you should be monitoring and will share innovative and actionable ideas for how to leverage these trends to maximize business results. You’ll leave with insight into:

The Changing SEO Landscape: How are SERPs changing? What is the role of content today? How is Amazon disrupting SEO?

User Behavior: How are consumers using non-traditional search engines to find and discover products and services? How are voice search and visual search changing SEO and broadening the scope of SEO? What do these non-traditional engines mean for your organic search program?

Technology: How is machine learning and AI shaping SEO? How can advertisers take advantage of machine learning, AI, and technical SEO to maximize efficiency and automation within their SEO program?

Data: How can SEOs and marketers better leverage data to stay ahead of changing user behaviors, to ensure they’re driving growth and a better user experience?

Moderator: Kerry Curran, Managing Partner, Marketing Integration, Catalyst

Panelists:

- Frank Vitovitch, VP Professional Services, Botify

- John Shehata, Vice President, Audience Growth, Condé Nast

- Tim Eschenauer, Head of SEO, mPlatform/GroupM

-David Minchala, Head of SEO, Etsy

7:45 – 8:15 pm: Staying Ahead: SEO Tips for Testing, Data Analysis, & JavaScript (PRESENTATION)

How do you maximize SEO success in a rapidly changing digital landscape? In his presentation, Catalyst’s Paul Shapiro will discuss several ways to ensure ongoing success regardless of what changes or trends the future holds. Paul will discuss how to work with JavaScript, how to do effective testing, and how to use data analysis and insights to stay ahead of the game.

Speaker: Paul Shapiro, Senior Partner & Head of SEO, Catalyst

8:15 – 8:30 pm: Concluding remarks, networking

ABOUT CATALYST

Catalyst is a specialty search, social, and ecommerce marketing agency. Part of GroupM, Catalyst specializes in digital solutions that are innovative and effective, and that consistently deliver business results for Fortune 1000 companies. From advanced Amazon Advertising strategies to sophisticated search campaigns, Catalyst offers industry leading capabilities required for best in-class search and social programs. We are the founders of TechSEO Boost, the only marketing industry conference 100% dedicated to technical SEO. With 20+ years of experience, Catalyst is the agency that brands hire when they need more forward-thinking strategies, more valuable insights, and ultimately, better results through search and social channels.

NOTE: By registering for this event, you are opting into communication from Catalyst.

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Date and Time

Location

Town Hall Space at GroupM Office, 3 World Trade Center

175 Greenwich Street

15th Floor

New York, NY 10007

View Map

Refund Policy

Contact the organizer to request a refund.

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