SEO for WordPress Class | February 7, 2017
$50
SEO for WordPress Class | February 7, 2017

SEO for WordPress Class | February 7, 2017

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Proctor University

1441 Broadway

3rd Floor

New York, NY 10018

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What Is SEO?

SEO is an acronym for “search engine optimization” or “search engine optimizer.”

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

WordPress comes with the best built in SEO (in my opinion) compared to other platforms for building websites, however, you can always improve upon this and make your site better to attract more visitors.

In this WordPress SEO Class, you will learn about SEO, and the steps to a Google friendly site. Plus, at each stage of the class, you will learn about the relevant WordPress plugin, and we will walk you through the installation and configuration of the WordPress plugins.



Search Engine Optimization

Using Google Search Engine Optimization Starter Guide

1. SEO Basics

Create unique, accurate page titles
Make use of the “description” meta tag

2. Improving Site Structure

Improve the structure of your URLs
Make your site easier to navigate

3. Optimizing Content

Offer quality content and services
Write better anchor text
Optimize your use of images
Use heading tags appropriately

4. Dealing with Crawlers

Make effective use of robots.txt
Be aware of rel=”nofollow” for links

5. SEO for Mobile Phones

Notify Google of mobile sites
Guide mobile users accurately

6. Promotions and Analysis

Promote your website in the right ways
Make use of free webmaster tools

Install and Configure WP Plugin


Webmaster Tools

Webmaster Tools is a free service offered by Google and Bing that helps you monitor and maintain your site’s presence in Google and Bing Search results.

1. Google Webmaster Tools

2. Bing Webmaster Tools

Install and Configure WP Plugin


Rich Snippets and Structured Data

Rich snippets (microdata, microformats, RDFa, and Data Highlighter)

Install and Configure WP Plugin


Google Analytics

Google Analytics is a FREE service offered by Google that generates detailed statistics about a website’s traffic and traffic sources.

Install and Configure WP Plugin


For more information http://www.proctoruniversity.com/wordpress-seo-class/

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Date and Time

Location

Proctor University

1441 Broadway

3rd Floor

New York, NY 10018

View Map

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