SEO For Small Businesses and Startups
Event Information
Description
DESCRIPTION
As a marketing strategy, SEO returns a higher ROI than any other lead acquisition tactic available. In a survey by marketingcharts.com, 8 in 10 global company marketers rate SEO as either excellent or good in terms of return on investment. It's no surprise with 90% of online shopping starting with a search engine. From an implementation and management standpoint, SEO is scalable, flexible, measurable and easy to leverage. In this 2 hour class, you'll learn how Google ranks content, how to structure your website for the best rankings, how to blog and create web pages to target keywords that are important to you, and how to analyze your results in Google Analytics and Google Search console.
Topics Covered
-
How to optimize web pages for high rankings on Google
-
How to do keyword research
-
How to track rankings and use Google Search Console
-
How to add PageRank, a significant ranking indicator, to your web pages.
-
General knowledge: How Google's algorithm works, the value of content marketing, etc.
2 hours of Q&A, live data, real examples, slideshow, and commentary.
About the Speaker:
Cort Tafoya is an SEO expert from San Francisco. He has experience working with startups, SaaS, eCommerce companies and local businesses. He started his career owning an entertainment website where he built web traffic through Google and optimizing content for page one rankings. Along with SEO, he also provides AdWords and Google Analytics training.
