SEO Bootcamp Princeton is an intensive, three hour training course covering essential Search Engine Optimization (SEO) topics. Led by Glenn Gabe, a digital marketing veteran and President of G-Squared Interactive, SEO Bootcamp Princeton was designed to help business owners and marketing professionals enhance the visibility of their products and services in the search engines. As part of the training, small to medium sized business owners will be able to apply the tactical knowledge needed to make changes immediately, and corporate marketers will be equipped with best practices and techniques for their SEO campaigns.
Whether you’re a small business owner, brand manager, PR professional, designer, or developer, SEO Bootcamp Princeton will provide foundational SEO knowledge necessary for enhancing your online visibility in the search engines. Above all, you will leave the course ready to implement changes.
Glenn Gabe will take bootcamp trainees through a number of essential topics and exercises, from domain strategy to keyword research to content optimization to linkbuilding strategy. And along the way, Glenn will introduce several core marketing tools and plugins that trainees can use on a regular basis for collecting SEO intelligence, monitoring SEO efforts, and refining their search strategies.
The following SEO topics will be covered:
- An Introduction to Technical SEO
- Domain Strategy
- Keyword Research
- Content Optimization
- Navigation and Internal Linking Strategy
- Webmaster Guidelines
- Webmaster Accounts
- Indexation and Crawl Errors
- An Introduction to Linkbuilding
- The Power of Blogging for SEO
- Social Media’s Role in SEO
- Major Algorithm Updates including Panda, Penguin, and Google's Quality Updates (AKA Phantom)
- An Introduction to SEO and Website Redesigns
- Tools and Plugins (will be covered along the way)
About Glenn Gabe of G-Squared Interactive:
Glenn Gabe is a digital marketing veteran focused heavily on SEO, SEM, Social Advertising, and Web Analytics. Glenn has over 21 years of experience and has helped some of the world’s largest brands develop robust digital marketing strategies. During his career, Glenn has helped clients across several industries, including consumer packaged goods (CPG), ecommerce, startups, pharmaceutical, healthcare, military, education, nonprofits, entertainment, real estate, and publishing.
Glenn is a columnist at Search Engine Land and also writes extensively for his own blog, The Internet Marketing Driver.
SEO Bootcamp Princeton
Friday, November 18, 2016 from 9AM-12:30PM
Johnson Education Center (at D&R Greenway) in Princeton, NJ
$300 per ticket