SEO 101: Tips for Adding SEO to Your Marketing Strategy

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SEO 101: Tips for Adding SEO to Your Marketing Strategy

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Who's ready to jump into 2021 with a plan for growth and success?

Our guest speaker, Lauren Simonis-Hunter will be joining us in January to pave the way! Lauren will kick off the year with tips, tricks and actionable takeaways you'll be able to infuse into your 2021 marketing strategy and assure you're getting found by your customers.


As content creation is becoming more important in our marketing strategy, it's important to make sure that our content is getting found.

With just a couple of tips and tricks, any marketer can implement SEO basics to improve their content. No matter your level of experience with SEO, it's easy to add this tactic to your overall marketing strategy.


  • Which keywords to optimize for
  • Which pages to optimize
  • How to create content that performs well
  • How to secure links back to your content


Lauren Simonis-Hunter is the Digital Marketing Manager at Advarra where she manages all aspects of digital marketing including email marketing, SEO, lead lifecycles, and analytics and reporting. As a self-taught SEOer, she's worked on SEO for a variety of industries including financial, e-commerce, technology, and medical/pharmaceutical.

TIME: 8:00 AM - 9:15AM

LOCATION: Virtual - Facebook Live


NONPROFIT SPOTLIGHT: Wisconsin Technology Council

The Wisconsin Technology Council is the science and technology advisor to the Governor and the Legislature. Launched in 2001, the Tech Council was created by a bipartisan act of the governor and the Legislature. It is an independent, non-profit and non-partisan board with members from tech companies, venture capital firms, higher education, research institutions, government, law and more.

It serves an important in-state networking role through the Innovation Network, a membership arm that is dedicated to fostering innovation and entrepreneurship. It serves as an economic catalyst through a variety of conferences, luncheons and special events. We’ve pivoted to support our members by increased news coverage weekly via our Tech Council Current e-newsletter and virtual webinars and conferences.

If you aren't able to join us for the live stream, Nick Palkowski will record this event and publish to our website and Social Media Breakfast Madison Facebook page

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