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Sensis / Pollenizer Hackathon #sapihack


Saturday, 24 March 2012 at 9:00 am - Saturday, 31 March 2012 at 7:00 pm (AEDT)

Sensis / Pollenizer Hackathon #sapihack

Registration Information

Type End Quantity
"I am an idea generator."
Too many ideas to keep track of? Or maybe just one amazing idea whose time has come? What really matters is that you know how to inspire a team to bring them to life.
Ended Free  
"I am a code master."
Looking to be involved right from the start rather than told what to build? Bring your bag of tricks and lead a team, or join a project and learn from the best.
Ended Free  
"I am a design maestro."
It doesn't matter if you're just starting out, or if you already know how to bend Photoshop to your every whim. The trick will be getting maximum polish applied in minimal time.
Ended Free  
"I am something else entirely"
You're a master of the pitch, networking guru, user experience specialist, search expert, marketing genius, swashbuckling pirate, or something completely different. Whatever your skill set, come find a team who needs you.
Ended Free  
"We are a finely tuned team"
Between you and your mates you've got it all covered - the front end, the back end, and the business end. You're so tight you've even got cute nicknames for each other. Doesn't bother us, just make sure you select enough tickets for everyone in your group.
Ended Free  

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Event Details


The Sensis / Pollenizer Hacakthon is a 2 day product development bootcamp.

On Saturday March 24 all the idea generators, code masters and design maestros come together to brainstorm. Ideas are sparked, teams are formed, products are scoped, and it all culminates in a series of pitches to our panel of industry experts. All teams get feedback and the best are encouraged to continue on.

Teams will have a week in between to research their audience, model their financials, plan their marketing, debate features, discuss strategies, and bond together over their product ideas.

Then on Saturday March 31 the group hackathon begins as teams return to design and develop a working prototype of their product.

Follow @SensisAPI and #sapihack for updates.

Want to get a jump on the competion? Sign up for a Sensis API key now and start exploring.

You should plan to be there from 9:00 am - 7:00 pm on both Saturdays.



  • $5,000 Best Product Execution
  • $5,000 Best Commercial Concept

In addition, all entries will be judged by a team from Pollenizer Ventures who are looking for one amazing concept to invest in. Should you be selected you will be offered:

  • $10,000 investment and enrolment in Pollenizer Ventures 4 month incubator program which comes with over $30,000 worth of additional perks including:
  • 2 desk spaces at the Pollenizer Hive
  • $2,000 / month of hosting credit with Ninefold
  • Weekly "heart-bit" meeting with the Pollenizer senior staff
  • Monthly gathering with the Pollenizer Ventures investors
  • Access to the broader Pollenizer network and pool of cross
    disciplinary experts




1. Depth of integration with the Sensis API: Does the application take advantage of the unique functionality & geo-location features offered by SAPI?

2. Business Model
What promise does it make to consumers? Is there a broad enough target market for the product? How will the product generate revenue?

3. User Experience:
Is the product easy to use? Does the functionality make sense?

4. Level of innovation:
Does it solve a business and/or customer problem? Does it satisfy an unmet or unrealized need? Is the product unique or innovative?



  1. Prior work is acceptable, as long as it isn't an already finished product.
  2. Sensis will assign all teams a business category on the first day, your final submission must service that business category to be eligible for prizes.
  3. All Hackathon participants must register on this website before Friday 23rd March 2012.
  4. The development tools, frameworks and application focus are entirely up to the participants but the final product must integrate the Sensis API.
  5. Participants are expected to BYO tools & software necessary to build their entry.
  6. Rules are subject to change if necessary at the discretion of Sensis & Pollenizer Ventures.
  7. Employees, contractors and partners of Sensis & Pollenizer Ventures are welcome to participate in the Hackathon but are not eligible to receive prizes.
  8. Participants must present their project concepts to the judging panel at 6:00pm on 24th March with working product prototypes presented to the judging panel at 5:00pm on Saturday 31st March 2012.
  9. All prizes will be awarded at 6:30 PM on Saturday 31st March 2012.
  10. The $10,000 investment prize is to be awarded at the discretion of Pollenizer Ventures. The winning team grants to Pollenizer Ventures an option to acquire an ownership or participation interest of up to 10% of the total ownership or participation interest in any company, corporation, trust, partnership, legal entity or other form of organisation or association of which the winning team retains control. The $10,000 investment prize may not be awarded if no entry is deemed worthy.
  11. All design and code assets remain intellectual property of the individuals who created them.
  12. Sensis may use your business name and the name of your product and screenshots of your product in our public statements and marketing materials.

Have questions about Sensis / Pollenizer Hackathon #sapihack? Contact Sensis
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When & Where

HQ 180 Commonwealth St
Surry Hills NSW
Sydney, New South Wales 2010

Saturday, 24 March 2012 at 9:00 am - Saturday, 31 March 2012 at 7:00 pm (AEDT)

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The Sensis® Business Search API (SAPI) puts powerful tools in the hands of developers, allowing them to search & publish Yellow Pages® & White Pages® Directory Listings.
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