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Senior Executives Roundtable: Get Marketing Ready!

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Oak Park River Forest Community Foundation

1049 Lake Street

#204

Oak Park, IL 60301

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Senior Executives Roundtable

Get Marketing Ready!

August 27, 12:00 – 1:30 pm

OPRF Community Foundation 1049 Lake Street, Oak Park

Join

Jacqueline Babb


For a Lunch and Learn on how to prepare for marketing campaigns by examining audiences and external factors that influence marketing

The session will explore how to:

  • Define success for a marketing campaign

  • Determine your organization’s “why”

  • Consider competition for attention and action

  • Define audiences

  • Position your organization at the intersection of what your audience needs, what you can deliver, and the reason to believe

Primary Audience: Senior Executives

Jacqueline Babb is an Assistant Professor and Chair of Marketing at Aurora University. Her expertise is in nonprofit strategic planning and marketing; as well as digital marketing and customer journeys. She is a published author and invited speaker on topics in marketing that fuel organizational growth. Jacqueline was the Director of a Foundation for a mid-size nonprofit in Chicago prior to beginning her academic career.

Jacqueline is a marketing consultant, collaborating with organizations on strategic planning, marketing research, marketing planning, and digital marketing. Some of her current and former clients include: American Medical Association Foundation, Nonprofit Leadership Alliance, Glencoe Public Library, Winnetka Community House, and The Women’s Exchange. Jacqueline’s undergraduate degree is from the University of Illinois at Urbana-Champaign and she earned a graduate degree from Northwestern University.

Free For All Nonprofits in Oak Park-River Forest and Surrounding Communities

Registration required

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Date and Time

Location

Oak Park River Forest Community Foundation

1049 Lake Street

#204

Oak Park, IL 60301

View Map

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