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Selling Your Art Workshop (Inner & Outer Game)


Saturday, September 28, 2019 from 1:00 PM to 3:00 PM (PDT)

Selling Your Art Workshop  (Inner & Outer Game)

Ticket Information

Ticket Type Sales End Price Fee
EARLY Bird (before 9/15/19) Ended $25.00 $2.47
FULL Price (after 9/15/19) Ended $30.00 $2.64

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Event Details

Is it hard for you to sell your art?


Do you think that being a good sales person requires you to be pushy or manipulative?


Are you confused about what to do or say when someone walks into your studio to look at your work?


Do you frequently wonder how the art sales process works and how to do it right?


If you answered YES to any of these questions

then this workshop is for you!


Many artists find selling their art a daunting experience. Finding the people that will love and buy your work is no easy task plus putting a monetary value on your self-expression can feel confusing and complicated.  In addition, many artists perceive selling as a somewhat fake endeavor where you have to convince someone to acquire your work. With these kinds of ideas about selling  it's no wonder so many artists stay away from learning how to sell altogether. It’s easier to stick to the belief that the art will sell itself or that you simply do not have the personality to be a good sales person.


Selling your art does not have to be hard. There are stages to the sales process and if you learn and practice these stages you will start to see results, You may even start enjoying selling your work and getting to know your buyers and collectors

In this 2-hour workshop you will learn:


  • The top 5 limiting beliefs that most artists have about the sales process that keep them from making more sales or selling their art all together.


  • A new paradigm for looking at selling that feels more authentic, engaging, and fun


  • The 8 stages of selling art (from meeting buyers to closing the sale) giving you a clear framework on how to handle the sales process


  • How to speak about your art in a way that is more interesting and engaging so that people are more likely to buy 


  • Tips and ideas on how to cultivate collectors 


What people are saying about this workshop... 

“Martha - your workshop was the best $25 I ever spent. It has enhanced my professional life over and over again.  This past weekend I did the stARTup Art Fair in LA and made more sales than ever before in my career which more than covered what I paid to do the fair and I even made a small profit. Thank you!”

 Victoria Heilweil, Photographer, San Francisco, CA


I loved that your workshop was so pleasant and full of good ideas. It made me feel more lighthearted about selling!  Your advice  about being  "welcoming" and introducing yourself really spoke to me! I tried it at open studios and it worked, I was always wondering if people would think I was kind of vulture-like and "attacking" them if I said hello.  But no, about 95% of the people who I welcomed seemed  very pleased to be noticed, and it was easy to have a conversation, connect and say something more to them or turn quiet if they seemed to want to look on their own. I felt very comfortable with this.  Thank you!

Marc Ellen Hamel, Painter, San Francisco, CA 

“Thank you Martha Zlatar! You're presentation and material were very informative and helpful to me. I also enjoyed your teaching style. You have a great command of the class and moved through the material in a manner where each student felt that their concerns or questions were addressed. That's hard to do with 31 different artists (kind of like herding cats). I immediately went home and cleaned up my studio (for better presentation to my buyers) and contacted several of my previous collectors to share some of my new work. Low and behold I closed a deal on Sunday.  Even if you "think" you know how to sell art, these reminders will help you be more present in the selling dance”. 

Sue Warhaftig, Painter, Mill Valley, CA

Have questions about Selling Your Art Workshop (Inner & Outer Game)? Contact ArtMatch

When & Where

Cubberley Community Center
4000 Middlefield Rd
Palo Alto, CA 94303

Saturday, September 28, 2019 from 1:00 PM to 3:00 PM (PDT)

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ArtMatch is an art business, creativity and life mentorship company that supports visual artists on becoming more "business savvy" so they can thrive as creative people in the world.



Martha E. Zlatar

Artist Success Coach & Founder of ArtMatch

Martha has advised artists of all disciplines on realizing their artistic goals for over 19 years. She coaches on clarity of vision, relationship with money, embracing the business owner within, selling your art, time management, unleashing your creativity and many other issues relevant to artists and art entrepreneurs.

Her 30 years of diverse business experience took her to the worlds of Market Research, International Business, Event Management & Promotion, Training and Meeting Facilitation and Art Business Consulting (New York City, Brussels, New Orleans and San Francisco). Aside from running her private practice, she was also a Consultant for the Small Business Development Center in San Francisco and Oakland.

Her eclectic background brings a fresh and new perspective to the art business world and the Arts Community. She is originally from Colombia, has a degree in Marketing, an MBA, and is fluent in Spanish and French. Though she enjoys photography, collaging, improv acting, dancing and drawing with tea and ink, her true passion still remains “ personal transformation” and inspiring that in others.

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