Free

SELLING TO WIN: (Strategic Selling Skills Development Program)

Event Information

Share this event

Date and Time

Location

Location

HCA Learning Centre. Acme House 2nd Floor, 23, Acme Road, Ogba, Ikeja, Lagos

Royal Tropicana Hotel, Plot 764 Cadastral Zone B05, Behind Mountain of Fire Ministry, Utako, District Abuja.

MAAS Central Hotel, Eastern Bye Pass, Old GRA, Port Harcourt.

Nigeria

Event description

Description

Program Overview:
In a world of high level sales, successful sales/marketing executives no longer rely on luck, determination and a few good contacts. Complex sales, selling to cluster of different individuals in one company and sometimes corporate entities calls for new non-traditional sales strategies. This 2-day workshop will help participants develop action plan that will pave way for bigger and more consistent sales.

FOR WHOM:
Middle level marketing executives, sales executives, newly appointed sales managers, relationship managers/marketing managers.

LEARNING OBJECTIVES:
* To re-orientate sales/marketing personnel from an entrenched attitude of win-lose culture
to a win-win culture, that ensures:
- satisfied customers
- long term relationship
- repeat businesses
- good referrals
* Learn how to keep customers sold and satisfied
* Learn how to gain high value-added contacts for businesses
* Acquire skills for effective relationship marketing management.

COURSE CONTENT

*Strategy and tactics of selling (an overview)
*Successful selling in a future-shock world
*Six key elements of strategic selling
*The qualities of a good salesman
*Buying influence and buyer’s level of receptivity
(R4 formula)
-Strategies for getting to the economic buyer
* Targeting Key Account
-Key Account Development Plan ,
- Assessing your Opportunities , - Identify Your Problems - Design your action plan
* Managing your selling time
(The sales funnel technique)
* Importance of winning
- Focusing on the W2 Matrix
* Introduction / Setting up Email Marketing Campaign
o ISPs, Hosting Facility, IP/DNS, Shared vs. Dedicated Ips.
o White-listing, Response Handlers, Bounces

RESOURCE PERSONS

EYO S. Essien – CIM, London, FNIMN (Fellow in Marketing) C.E.O., Sylmaa Consulting. Mr. Eyo is an accomplished sales and marketing executive with over 20 years work experience, overseeing marketing and sales in Commercial Airlines Service Operations. He is an expert in Marketing analysis, Planning, strategic planning and management, Personal selling, emotional intelligence and social competencies. He will join others to bring their experiences to bear on this program.

Philip Asije - B.Sc., An experienced marketing person, worked with various organizations in both service and manufacturing industries. Mr. Asije is the Program Director, Human Capital Associates. He will bring his experience to bear on this program.

WORKSHOP FEE:
N70,000 per participant, VAT - N3,500
Note: this covers Workshop Fee, Full Break fast, Lunch, course materials and certificate of attendance.
Payment should be made in favour of Human Capital Associates.
Payment can equally be made into our Accounts:
Account Name : Human Capital Associates
Keystone Bank Ltd. Account No:1005378262
Union Bank Of Nig. Plc Account No: 0006208533

Share with friends

Date and Time

Location

HCA Learning Centre. Acme House 2nd Floor, 23, Acme Road, Ogba, Ikeja, Lagos

Royal Tropicana Hotel, Plot 764 Cadastral Zone B05, Behind Mountain of Fire Ministry, Utako, District Abuja.

MAAS Central Hotel, Eastern Bye Pass, Old GRA, Port Harcourt.

Nigeria

Save This Event

Event Saved