$10 – $50

Selling to Marketing Executives: from a Buyer's and Seller's Perspective

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Location

Axiom

295 Lafayette Street

Suite 700

New York, NY 10012

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Event description

Description

What are the best practices when selling to marketing (or any) executives? Join us at Axiom to hear from purchasers who will share some of the best and worst practices they have encountered. As well learning from top sales professionals on how to be successful when tapping into the marketing c-suite and turning prospects into clients.

We look forward to seeing you at this exciting Enterprise Sales Forum event!

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AGENDA

6:00 pm to 6:45 pm - Networking, hors-d'oeuvres & drinks
6:55 pm to 7:00 pm - Intro
7:00 pm to 7:45 pm - Panel discussion
7:45 pm to 8:00 pm - Audience Q&A
8:00 pm to 8:15 pm - Networking & wrap-up

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OUR SPEAKERS

1) LAURA (POGGI) ZIFCHAK - VICE PRESIDENT MARKETING (NORTH AMERICA), PeopleDoc

Laura leads the marketing team for PeopleDoc in North America. She joined PeopleDoc in January 2015 to help build and execute lead generation and communications programs, with a focus on digital strategy. As the growth of the marketing team continues, Laura is responsible for streamlining marketing operations and infrastructure for global field marketing teams. Laura is also responsible for PeopleDoc's full North America marketing budget as well as it's global marketing infrastructure. She has listened to countless pitches and negotiated with both new and existing vendors.

Laura has experience with bringing technical software solutions to market with prior leadership positions at both IBM and RTTS. She has an MBA from CUNY Baruch Zicklin School of Business, and a BS degree in Marketing from Siena College.

2) FORREST LEIGHTON - Vice President of Marketing, MakerBot

Forrest is currently the Vice President of Marketing at MakerBot. He is a senior marketing executive with more than 15 years experience successfully driving and leading teams for B2B software and technology companies. Experienced in spearheading marketing and sales efforts in both large enterprise and fast growth software environments.

3) BASIL A. ALOMARY - Head of Growth, Simon Data

Basil Alomary currently serves as the Head of Growth at Simon Data, a Series B customer data platform used by companies like Vivino, WeWork, Blue Apron, and Opentable. In his current role, he manages three functions: Account Development, Marketing, and Sales Operations, with the goal of filling the pipeline and accelerating opportunity movement through it. He was the first business-side employee at Simon and has seen the business grow from 3 employees to over 60 in just three years. Before his current role, he served as an individual contributor bringing in some of Simon's earliest clients. Prior to joining Simon, Basil was in the Enterprise Business Unit at Salesforce focused on telecommunications companies (e.g., Verizon, Charter, etc.) and at ZocDoc where he led the team's efforts in Washington, D.C.

4) WILL EVANS - Senior Manager of B2B Sales, Splash

Will currently leads Splash's B2B focused Account Executive team at Splash, a series C Event Marketing Automation Software used by 252 of the Fortune 500. Before leading the sales team at Splash, Will was an individual contributor at Splash bringing on the largest B2B clients that work with Splash and helping grow their core client base. Will is responsible for developing Splash's sales strategy, interfacing with the Business Development and Marketing Teams, and coaching a team of eight account executives. Will was the 4th sales hire at Splash and is now a part of a 35 person sales team. Splash has grown 400% since 2016.

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OUR MODERATOR

JON RUSSO - CMO & FOUNDER, B2B FUSION

Jon Russo is a three-time global Chief Marketing Officer in successful public and private SaaS companies in Silicon Valley, New York City, and Luxembourg.

Today, he leads B2B Fusion, an agency designed to optimize marketing technologies and business process to drive revenue growth, with an expertise in revenue conversion optimization and Account Based strategies. Enterprise clients include Level (3), Thomson Reuters, Ricoh, and Anthem among others. Jon also currently serves on the Board of Directors of MOCCA, Marketing Operations Cross-Company Alliance, the industry best practice association that drives operational excellence in Marketing.

Jon is a frequent contributor on business to business sales/marketing best practices for industry publications such as Forbes Magazine and Fox News. He has won numerous industry awards including recently being recognized by the Sales Lead Management Association as one of the top 10 Sales Lead Management Industry Experts by his peers.

A former active duty U.S. Army officer, Jon earned his MBA from the Haas School of Business, University of California at Berkeley and his Bachelors of Science in Finance from the University of Connecticut. In addition, Jon is a certified master in Eloqua, a Marketo Certified Expert, and Salesforce Certified Expert.

Learn more at www.b2bfusion.com and @B2BCMO.

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A BIG THANK YOU TO OUR HOSTS AXIOM.

Axiom is currently hiring and currently offering a $1,000 external referral bonus in the US for any successful sales hire made between now and November! So if you’re interested, or know someone who might be, please get in touch with Travis Ousley at travis.ousley@axiomlaw.com.

Axiom is a recognized leader in the business of law. It provides tech-enabled legal, contracts, and compliance solutions for large enterprises. Axiom’s solutions combine legal experience, technology, and data analytics to deliver work in a way that dramatically reduces risk, cost and cycle-time. Comprised of 2,000-plus lawyers, commercial experts, process engineers and technologists who serve over half the Fortune 100 across 17 regions and 3 centers of excellence globally, the company is a world leader in its category. And they are currently hiring consultative B2B solution sellers in New York, Chicago, SF, London and Frankfurt to develop client relationships across multiple industries within the F500.

If you are interested in hosting future events or exploring sponsorship opportunities, please reach out to Nolan Cella at nolan@esfsales.com for more information.

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NEW YORK CITY ENTERPRISE SALES FORUM

The Enterprise Sales Forum is a global network of sales professionals committed to sales excellence and professionalism who are focused on creating the future of sales through learning, innovation, and collaboration at chapters globally.

Our NYC chapter provides an open, collaborative and diverse environment where you can share ideas, network with peers and learn actionable insights for achieving professional sales excellence from successful practitioners and leaders.

Want to become more involved? Connect with our NYC General Managers: Yoram Stone, Sarah Clarke and Fred Ramstedt.

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Date and Time

Location

Axiom

295 Lafayette Street

Suite 700

New York, NY 10012

View Map

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