San Francisco, California
London, United Kingdom
Completing the revenue capture process with a solid sales strategy is essential to creating predictable market traction, whether you are working on a start-up or launching a new product/service innovation. Getting your sales strategy right will yield results that far exceed the investment of time and resources in this workshop.
Selling Innovation is a hands-on workshop designed help entrepreneurs, start-up professionals, and inside sales executives embed revenue capture and retention into every aspect of the Innovation lifecycle. Led by a team of tech start-up veterans the workshop includes lecture, open discussion, and case studies. It will also include work-group exercises that teams can work on together after the seminar and immediately apply learning to their efforts.
Selling Innovation was designed in a dynamic, multi-media curriculum format, with in-class attendance, questions and discussion asked through Twitter to engage fellow attendees as well as the global twitter user base. Work group sessions are posted on a private Linkedin Group where attendees can network with alumni & instructors from other regions, share ideas, and compare plans.
You will walk away from this session with knowledge and tools that you can deploy immediately. Join us for the morning session or the afternoon session, or join us for the full day.
Selling Inno I - Go-to-Market (morning session)
Choosing the right channel
Identifying & reaching the buyer
Preparing an effective pitch
Selling Inno II - Managing the Process (afternoon session)
Building a sales pipeline
Collecting & analyzing the data
Adjusting & refining the process
Early Registration Discount: $10 off registration for the first 30 attendees, enter code 'EarlyBird'
- Laptop or pad with Internet connectivity required during the workshop sessions
- Please FOLLOW Selling Innovation on Twitter to post questions during the seminar
- Please JOIN the Selling Innovation LinkedIn Group to post workgroup results
When & Where
Selling Innovation has launched a campaign to add $10B to the US economy in 2014, one start-up at a time. Our goal is to help 100,000 start-ups sell smarter and capture $100,000 in new revenue this year.
Please join us for FREE live chats on Twitter by following #sellinginno.
Seminar slides of the highly acclaimed Selling Innovation seminar held at the Microsoft NERD center in Kendall Sq., Cambridge, MA are FREE to any accredited school that teaches sales to start-ups.
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