Along with our trademark mixer, we also have a editorial keynote and panel prior to the networking
Mobile Advertising, With 4G On The Way
This event will kick off with Scott Richardson, the chief strategy officer of Clearwire, addressing the market opportunity for mobile advertising as the company rolls out mobile WiMax, also called 4G. Following his keynote, a panel will bring sober analysis to this very hyped topic. Get the full range of perspective's on what a carrier, a developer, an advertiser and publisher are thinking on how the opportunity will evolve as networks move to the faster 3G and 4G technologies. Here are some of the questions we will ask: Will advertising be enough to subsidize applications, content, network access, or all three? How will the different ecosystems work together? What are the challenges and pitfalls of the industry going forward?
Scott Richardson, Chief Strategy Officer, Clearwire;
Jason Gruber, VP, US Mobile Strategic Development, AOL;
Kyoo Kim, VP of Ad Sales, MSNBC.com;
Jeff Giard, VP of Business Development, Alltel; and
Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia Interactive Advertising and co-founder of Enpocket
We'll have a
great mix of people from big-media content companies, small and indie
media/content providers, newspaper, entertainment, radio, television, mobile
companies, technology/vendor companies, VCs, bankers, analysts, journalists, etc
there, so be prepared for some lateral thinking while networking.
Venue: 1112 4th Avenue · Seattle, Washington 98101
Time: Editorial Program from 6-7 PM, followed by a mixer, until 10 PM.
Do keep in mind that only people on the RSVP list will be allowed in. If your plans change after you sign up, please let us know so others can attend.