Search Engine Optimization (SEO) & E-mail Marketing for Business Growth

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Rhics HQ

16 Amodu Ojikutu St

Lagos, LA


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The course introduces participants to the fundamentals and business relevance of digital marketing, search engine optimization and email marketing. The course will equip participants with the technical skills needed to manage successful SEO and email marketing campaigns at minimal costs.

The purpose of this course is to provide an actionable framework for analyzing, designing and implementing targeted brand awareness campaigns (that generate revenue) on readily available social media and other online platforms, The course will critically analyse and provide solutions to the challenges preventing businesses from taking advantage of the vast publicity opportunities offered by these online channels.

Who Should Attend:

This short course is aimed at businesses or individuals seeking to improve bottom line profitability through cost-effective digital marketing strategies. Such strategies are designed to:

  • Attract & retain new or younger demographics

  • Get well-targeted website traffic

  • Improve on website conversion and sales.

  • Improve engagement with current clients

  • Provide easy access to information, products and services

  • Improve customer services

  • Reduce costs of operation through automation.

The course is also suitable for industry entrants seeking new careers within Email Marketing and Search Engine Optimization.

Learning Outcome:

Participants will gain first-rate taught and practical experiences from industry leading trainers through lectures, workshops, DIY sessions & use of real-time case studies. Specifically, individuals will learn to:

  • Create digital strategies with high ROI that are closely aligned to the core business objectives.

  • Increase online visibility and bottom-line profitability through search engine optimization

  • Design and implement targeted marketing and content delivery with real-time results

  • Acquire, retain and extend customers through digital avenues

  • Generate higher converting leads via email marketing

  • Provide rich customer experiences through creation of engaging content

  • Increase website traffic and search ranking through practical, industry-standard search engine optimization techniques.

  • Acquire new skills for entry into a new industry as a Email Marketing/SEO Consultant.

  • Stay up to date with the latest trends in the digital, social & mobile marketing industry

    Benefits & ROI:

    Increased Revenue, Reduced costs

    Digital marketing delivers a higher ROI than other traditional forms of marketing, mainly by generating higher conversion rates in relation to initial costs. A well-planned and implemented digital strategy can significantly improve revenue and reduce operational costs.

    Real-time Customer Services

    Through daily active engagement, organisations can respond quicker to customer requirements and through social listening, gain valuable insights that aid smarter business decisions.
    Connecting with customers online makes it easier to find your products and services, increase top of mind brand awareness, customer retention and brand loyalty.

    Improved Competitive Advantage

    Digital marketing, Search Engines & Email Engines all provide level playing grounds for businesses as the cost of participation is relatively low or FREE. It keeps you at par with rivals, allowing competition with even the largest corporations. With search engine analysis monitoring you can gain key information about your competitors, allowing you to make strategic business decisions.

    Increased Brand Credibility & Profitability

    Create Visibility and Build Credibility that Increase Profitability by engaging consumers effectively on several media platforms that they utilize daily.


N 40,000 Naira (Standard)

N30,000 Naira (Early-bird)

Tea, Coffee & Lunch provided.


Payment via bank transfer.

GT Bank | Rhics Digital Tech Ltd | Acc no: 0258949848

Or contact us for POS payments.


Contact Info:
Elizabeth Lakanu

Tel: 0708 189 8299

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Rhics HQ

16 Amodu Ojikutu St

Lagos, LA


View Map

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