£25

Search Engine Optimisation (SEO) for Tourism - Angus

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Dundee and Angus College

Abroath Campus - Seminar Room 5

Keptie Road

Arbroath

DD11 3EA

United Kingdom

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Description



How many ways can your audience find your tourism business? Or indeed, how might you find them? In this session we will cover:

  • Search Engine Optimisation (SEO) – in plain English in an easy to follow format with a useful template to use for ongoing SEO tasks
  • Mobile Search – how your website may appear or list on mobile devices
  • Review Platforms (e.g. TripAdvisor) and other referral sources
  • Google My Business
  • Google Advertising
  • Social Media Advertising
  • Google Plus – how your page and posts can increase visibility
  • How tourists are using search and technology to facilitate their travel

Outcomes

Delegates will learn how to create and manage their own:

  • Keyword Research
  • Organic SEO
  • PPC campaigns
  • Measure sources of incoming website traffic
  • Better manage the outsourcing (if they choose to do so) of their SEO
  • Back link strategy

An one-page Search Engine Optimisation template will be provided.


++Note: Attendees are welcome to bring laptops/ tablets in order to use online tools when these are discussed during the workshop – this activity will be guided.++



Cancellation Policy

We maintain a 48 hour cancellation policy. We are unable to offer refunds for bookings cancelled less than 48 hours prior to the event.


DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.

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Date and Time

Location

Dundee and Angus College

Abroath Campus - Seminar Room 5

Keptie Road

Arbroath

DD11 3EA

United Kingdom

View Map

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