NYAMA - Digital Marketing SIG
Search Engine Marketing
Strategies and Practical Advice for Marketing Professionals
Speaker: Joseph Franklyn McElroy
Search marketing is more critical to marketers than ever. Every day, search engines help millions of people determine answers to their questions and find solutions to their problems. Search techniques include Search Engine Optimization, Search Engine Marketing, PPC and International Search. In light of this, every marketer needs to keep current the fundamentals of search, as well as the potential opportunities created for their business.
This event will provide a strategic overview of the search industry for marketers to demystify the way things work and provide an update on key trends in 2016, as well as what to look out for in 2017. We'll also examine specific tactics to improve websites so they appear near the top positions of search results on Google, Yahoo, Bing or other search engines.
Our Speaker: Joseph Franklyn McElroy is CEO of Galileo Tech Media. He is an expert in Search Engine Optimization and has led many SEO efforts for companies ranging from startups to international companies like Welada. He currently has a large team helping Marriott International generate world-wide search engine traffic. Joseph founded the New York Inbound Marketing Professionals Meetup with over 900 members and has been appointed NYC Chair for SEMPO, the world's largest trade organization for Search Engine Marketing professionals. SEMPO includes thousands of professionals across 50 countries. The organization's mission is to represent the common interests of companies and consultants worldwide and provide them with a voice in the marketplace.
September 27, 2016
Location: WeWork FiDi - 85 Broad St, New York, NY 10004
Cost: NYAMA Members: Free | Non-Members: $10
NYAMA Members: Please enter your promo code before checkout.
Light appetizers and refreshments will be served.
This event is supported by the NY Inbound Marketing Professionals Meetup.
Thank you to our venue sponsor, WeWork, the platform for creators. We provide the workspace, community, and services you need to make a life, not just a living. To learn more about the WeWork locations in New York City, click here to book a tour or send an email to firstname.lastname@example.org. Make sure to let them know you were referred by NYAMA/NY Inbound Marketing Professionals Meetup and thank them for the beer and hospitality.