$0 – $1,400

Search Engine Marketing 1 Boot Camp

Event Information

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Location

Hotel Grinnell

925 Park St

Grinnell, IA 50112

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Companies that desire to be found utilizing Search Engine Marketing (Pay-per-click) strategies can learn the best practices from, and develop strategies with, a Google Certified Partner. Find out if Search Engine Marketing is right for your company and how to get the most out of your pay-per-click marketing dollars.

Google AdWords (also known as Search Engine Marketing or Pay-Per-Click Marketing (SEM/PPC)) is the most prominent Search Engine in the marketplace today. By bidding on and purchasing keywords through the Google AdWords Interface, clients can drive targeted and qualified traffic to their website quickly and effectively. If done correctly, Return-on-Investment is easily calculated by comparing costs to conversions.
AES has been successfully managing PPC accounts since 2010 and has been Google Certified since 2012 and is recognized as a Google Partner. As such AES has the expertise and is qualified to train and consult with a variety of B2B companies in using this inbound tactic as a lead generation tool.

Topics for SEMBC 1 will include:
• What PPC Marketing is and how it fits into your overall marketing strategy
• Different PPC venues, (the primary venue being taught here will be Google AdWords)
• How PPC fits with Inbound Marketing
• The difference between PPC and SEO and how to know if it’s right for you
• Targeting for PPC
• Messaging for your Target Market(s)
• Account and Campaign Structure
• KPIs and Tracking Results
• Managing and Optimizing your Google AdWords account
• Discussion on Return-On-Investment (ROI)
• General Marketing Tips

Time Frame

September - 9:00am - 9:00pm

September - 8:00am - 4:00pm

Project Fees:

$750 for a single registration, $1400 for 2 to 5 attendees from the same company.

Registration ends one week prior to the event. If you wish to attend after registration has ended please contact Paul Gormley.

If you have questions, please contact Paul Gormley, CIRAS Project Manager, at 319-721-5357 or gormley@iastate.edu

If needing a hotel room please consider booking with Hotel Grinnell where the event will be held. Hotel Grinnell offers many amenities and is an experience all in itself. To reserve a room go to, https://www.hotelgrinnell.com.

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Date and Time

Location

Hotel Grinnell

925 Park St

Grinnell, IA 50112

View Map

Refund Policy

Refunds up to 7 days before event

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