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SCRA Webinar #1: Building Community via Social Media

Society for Community Research and Action (SCRA)

Friday, August 15, 2014 from 3:00 PM to 4:00 PM (EDT)

SCRA Webinar #1: Building Community via Social Media

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Are you interested in learning how to build responsive, meaningful relationships among all members of your community via social media?


Our first session will cover the basics of social media engagement. Susan Tenby will cover how to create a community of followers fromthe ground-up, including how to identify evangelists, and how to publish and engage on Twitter, Facebook and Linkedin in just a few minutes each day or week.


Susan and Willie will bring their extensive expertise to teach tools that will be useful for a variety of levels experience with social media. The presentation will provide an in depth look into publishing and listening on Twitter, Facebook, and Linkedin. The techniques introduced to SCRA members are a high-engagement approach to community-building across social media channels that will be excellent training for community psychologists.


Webinar Learning Objectives
1. The basics of Tweeting, Retweeting and Following
2. Engagement on Facebook and Linkedin
3. Effectively use one of these three channels in 15 minutes or less


RSVP by Wednesday, August 14, 2014 to receive access information for the webinar.

Mark your calendar for August 15, 2014 and forward to a friend

Be sure to tweet about this event mentioning @scra and using Hashtag #SCRAsocial


Introducing Our Presenters: Susan Tenby

Susan Tenby(@suzboop) has worked in online community management for 14 years and has been active in social media since 2006.

As the original Online Community Manager TechSoup, Susan was responsible for launching the organization’s active community and social media presence. In her current position as Director of Community and Partnerships for Caravan Studios, she uses her community management skills and social media listening expertise to analyze social networks, build community and generate leads. Susan also assists many small to medium sized organizations with social media and online community-building strategy and implementation, as a private consultant. She is the founder of the largest Online Community Meetup in the Bay Area. Susan is also a frequent public speaker on social media best practices and online community strategy. In her spare time, she runs the social media channels for the iconic all-women rock band, The Go-Go's.


Introducing Our Presenters: Willie Kuo

Willie Kuo is the Assistant Director at the Los Angeles Art Association, where she works in development, marketing and communications. Prior to her current role, she served at EMERGENCY USA as part of an Americorps fellowship through New Sector's Residency in Social Enterprise (RISE), a program that develops future leaders in the social sector. Her capacity building projects at EMERGENCY USA improved the use of technology for outreach, which included database implementation and community building through social media. She has pursued her passion for creating social impact through internships at several social sector organizations, including the Clinton Global Initiative in NY, ThinkImpact in South Africa and AIDS Research Alliance in LA. Because of her interest in how social enterprises can use online community building to further their mission, organization and drive social change, Willie assists with online community and social media as a volunteer at Caravan Studios, a division of TechSoup


Have questions about SCRA Webinar #1: Building Community via Social Media? Contact Society for Community Research and Action (SCRA)
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Society for Community Research and Action (SCRA)

The Society for Community Research and Action is an international organization devoted to advancing theory, research, and social action. Its members are committed to promoting health and empowerment and to preventing problems in communities, groups, and individuals. SCRA serves many different disciplines that focus on community research and action.

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