Science in the Spotlight:
Why Media Training Matters
The B-BIC Skills Development Center is pleased to host its fourth installment of The Commercialization Apprenticeship Panel Series - Science in the Spotlight: Why Media Training Matters. These panels are intended for academic investigators interested in building skills important for technology commercialization.
Join us for a discussion with both research faculty who have learned how to employ media training to the advantage of their science and careers, and the public relations professionals who have helped them hone these skills.
4:00PM - Welcome from Host & Moderator Elliott Antman, MD (1st row on left)
4:15PM - Opening Remarks by Peter Brown (1st row on right)
5:00PM - Panel I: Communications Specialists (2nd row from L-R)
- Haley Bridger, Brigham and Women's Hospital
- Tom Testa, Boston University
- Mary Tolikas, PhD, MBA, Wyss Institute for Biologically Inspired Engineering
5:40PM - Panel II: Investigator Experiences (3rd row from L-R)
- Aditi Nerurkar, MD, MPH, Beth Israel Deaconess Medical Center
- Heidi Rhem, PhD, Brigham and Women's Hospital
- Michael Super, MSc, PhD, Wyss Institute for Biologically Inspired Engineering
6:15PM - Refreshments & Networking
Dr. Elliott Antman is Director of the B-BIC Skills Development Center, Professor of Medicine and Associate Dean for Clinical/Translational Research at Harvard Medical School and a senior physician in the Cardiovascular Division of the Brigham and Women's Hospital in Boston, MA. As Senior Investigator in the Thrombolysis in Myocardial Infarction (TIMI) Study Group, his ongoing research studies help refine diagnostic and therapeutic modalities in routine clinical use today, including cardiac specific troponins and novel antithrombotic agents. Dr. Antman is the Immediate Past President of the American Heart Association.
Peter Brown is a senior executive with more than thirty years of experience in media, broadcasting and healthcare communications. Peter is former Chief of Staff to the President and CEO of Partners HealthCare. Prior to this position, Peter was Vice-President of Public Affairs and Communication for Brigham and Women’s Hospital.
Peter spent more than twenty-five years in television journalism. He started his career in radio news in 1977 and transitioned to television in 1978. After graduating from the University of Rhode Island in 1979, Peter worked as a broadcast producer at television stations in Providence (WJAR-TV), Philadelphia (WPVI-TV) and Boston (WBZ-TV), where he was News Director from 1993-2004, leading a staff or more than 125 journalists. Strong writing and communications skills have been a hallmark of his leadership.
During Peter’s television news career, he was honored with numerous awards from the Associated Press and United Press International. He received an Emmy Award, a Best of Boston Award as Best News Director from Boston Magazine and several distinguished accolades from the Radio/Television News Directors Association. In 2000, he and his WBZ-TV news team were acknowledged with the highest award given to any television station, the Edward R. Murrow Award for best local news station in America.
Haley Bridger is the Senior Science Communications Specialist in Communication & Public Affairs at Brigham and Women’s Hospital (BWH) where she leads the institution’s efforts to develop and implement communication strategies for investigators and scientific leaders from across the organization. This includes finding and assessing a broad range of compelling stories about cutting-edge BWH research and innovation and promoting those stories through strategic media outreach, internal publications, social media and more. Prior to joining BWH in 2014, Haley served as manager of science communications and media relations at the Broad Institute of MIT and Harvard, where she helped drive media campaigns tied to major announcements and discoveries. Through fellowships and internships, Haley has also worked as a science writer and communicator at Fermi National Accelerator Laboratory, National Public Radio, the Jackson Laboratory, New England Biolabs and elsewhere. Haley graduated from Bowdoin College in 2007 with a Bachelor of Arts in Biology.
Tom Testa is Assistant Vice President of Public Relations at Boston University. In this role, he develops and implements strategic university-wide internal, external and social media communications programs involving Marketing & Communications, Government Affairs & Community Relations, Federal Relations, Research Office and other key external constituents, with the overall objective of advancing Boston University's image and reputation. Tom earned his Bachelor of Arts in Communication from Stonehill College.
Dr. Mary Tolikas is the Director of Operations at the Wyss Institute for Biologically Inspired Engineering at Harvard University. She is responsible for the implementation and management of the research and program development operations of the Institute and, working in collaboration with Harvard's Office of Technology Development, she is responsible for the implementation of the Institute's technology translation efforts. Mary has experience in start-up operations, product development, strategic planning and business development in a number of technology markets and applications, including software, electromechanical devices, biological and electromagnetic modeling. Mary holds a Ph.D. in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology (MIT) and an M.B.A. from the Sloan School of Management at MIT. She also holds a BEng from the University of Glasgow, Scotland.
Dr. Aditi Nerurkar is an integrative medicine physician and Instructor in Medicine at Harvard Medical School and the Director of the Cheng-Tsui Integrated Health Center at Beth Israel Deaconess Medical Center. Her specialty is in mind-body medicine, stress management, and an integrative approach to complex medical illness. Her research on doctors prescribing yoga, meditation, and stress management has been published in JAMA Internal Medicine. She has been featured on World News Tonight with Diane Sawyer, NPR, CNN, and The Wall Street Journal. She is a frequent expert source for The Boston Globe, and writes for The Huffington Post and The Atlantic. Dr. Nerurkar received her MPH in Sociomedical Sciences from the Columbia University Mailman School of Public Health and her M.D. from St. George's University School of Medicine.
Dr. Heidi Rehm is the Director of the Laboratory for Molecular Medicine at Partners Healthcare Personalized Medicine and Associate Professor of Pathology at Harvard Medical School. Her lab focuses on the translation of new genetic discoveries and technologies into clinical tests that can be used to improve patient outcomes, supporting the model of personalized medicine. She is regularly tapped for her insights on these matters with features in The Boston Globe, The New York Times, and The Atlantic. Dr. Rehm received her Ph.D. in Genetics from Harvard University.
Dr. Michael Super is a Senior Staff Scientist at the Wyss Institute for Biologically Inspired Engineering at Harvard University. In this role, he leverages protein engineering to design therapeutics and diagnostic devices to treat cancer, infectious and immunological diseases. Prior to joining the Wyss, he spent 17 years in industry, including serving as the Director of the Protein Biochemistry, Immunobiology and Hybridoma Antibody groups at EMD Serono, where he focused on the design, development and production of therapeutic antibodies for cancer and autoimmune disease therapy. His work at the Wyss has been the topic of recent publications by STAT and Xconomy. He has also been recognized by Harvard Catalyst for his role as a mentor to the next generation of scientists. Dr. Super received his M.Sc. in Biomolecular Organization at Birkbeck College and his Ph.D. in Medical Immunology at the Institute of Child Health, University of London, followed by postdoctoral work at Harvard University in Hematology/Oncology and Infectious disease.
When & Where
The Skills Development Center
Researchers know how to apply to science to develop groundbreaking new technologies. However, to bring new technologies into the public arena where they can affect human health, researchers must also be able to navigate the path to commercialization, a process demanding a broader set of business, finance, and entrepreneurial skills.
The Skills Development Center (SDC) offers open access online learning resources and customized services for funded investigators, all designed to promote academic technology commercialization efforts within B-BIC organizations and all Harvard-affiliated institutions. The SDC is a partnership between Boston Biomedical Innovation Center (B-BIC) and Harvard Catalyst | The Harvard Clinical and Translational Science Center.