SCCAA Presents: The Ultimate Betrayal: Is There Happy Meat?

Campbell, CA

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Author, Hope Bohanec will present her on screen presentation of the basis for her new book: The Ultimate Betrayal:  Is There Happy Meat? People are becoming increasingly aware that farmed animals are living in misery, their physical and emotional well-being matters, and they deserve to live a happy life. Concerned consumers are discovering that animal agriculture is one of the leading contributors to climate change, fresh water scarcity, deforestation, and air pollution. They are demanding compassionate and sustainable alternatives with their consumer dollars and the industry, eager to capitalize on an emerging market, is responding. But are these new products based on misleading buzzwords designed to deceive unsuspecting customers who are endeavoring to make ethical choices? Drawing on peer-reviewed research, worker and rescuer testimony and meeting the farmed animals themselves, The Ultimate Betrayal explores the recent shift in raising and labeling animals processed for food and the misinformation around this new way of farming.

This is a FREE event! * Free Dessert Bar by Bernadette! 

* 10% off Sports Basement! * Raffles: Free Veggie Grill Entrees!! 

www.activistsforanimals.org   rsvp@activistsforanimals.org  or  408.355.0436