Actions and Detail Panel
Scandinavia Roundtable - How to sell in Scandinavia
Thu, October 27, 2016, 4:00 PM – 6:00 PM BST
There’s a lot of talk (especially post-Brexit) about the Scandinavian market…Norway, Sweden and Denmark.
The Copenhagen trade shows such as Revolver, CIFF, CIFF Raven and CIFF Kids sell themselves enthusiastically to UK designers and brands.
There’s an excellent network of commission agents and distributors, and a sophisticated design and retail scene there – but how do you make a success of the market?
UKFT has set up this informal roundtable session to discuss how the markets in Scandinavia work, how to approach them, and most importantly how to grow your market share.
The Panel will include: :
Paul Alger and Laurian Davies of UKFT
Helena Waker of Agenturforetagen, (The Swedish Agents’ Association)
Jan Bertelsen of the Danish-United Kingdom Chamber of Commerce. Jan previously travelled in mens’ underwear (ie he had his own men’s underwear brand!)
There will be plenty of opportunities to ask your own questions, and to hear how other delegates have tackled these markets. After the Round Table discussion, you will have a chance to meet the speakers and your fellow delegates over a glass of wine.