Free

SBS-PTAC: "Creating Compelling Marketing Materials", 8/29/2018

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Location

Location

NYC Department of Small Business Services

110 William St

7th Floor

New York, NY 10038

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Event description

Description

This workshop will provide tips on how to create compelling marketing materials that will help you increase awareness of your products and services to government buyers and enable you to take advantage of over $20 Billion in contract opportunities aimed at minority and women owned businesses.

Who Should Attend

  • Business owners who are interested in selling goods and services to NYC.
  • Small, minority and women owned businesses
  • Entrepreneurs

Topics

  • Strategies for conducting market research that will enable you to identify your target audience and determine who is buying what you are selling.
  • How to determine your value proposition and branding strategy that will enable your business to stand out.
  • How to Create a Capability Statement — we’ll provide you with templates and examples.
  • Developing a marketing calendar that will allow you to automate key marketing functions
  • How to measure and track results.

Presenter

Jean Kristensen, President and CEO of Jean Kristensen & Associates (http://www.jeankristensenassociates.com/wp-content/uploads/2018/06/JKA-Bio-Jean-Kristensen.pdf)


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Date and Time

Location

NYC Department of Small Business Services

110 William St

7th Floor

New York, NY 10038

View Map

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