Fundraising Thematic Group: Impact of Opt In on Fundraising
Wednesday 7 December, 10am-12pm @ SAVS
Guest Speaker – Liz Craig, Community Fundraising Manager
Please join our next SAVS fundraising thematic group meeting - a place to share challenges, explore potential areas of work collaboration and provide general support to one another for those concentrated on fundraising within their organisation.
The session will be informal, and we will be joined by a guest speaker – Liz Craig, Community Fundraising Manager from the RNLI, who oversees the fundraising committee at Southend Lifeboat station, which annually raises around £100,000 through collections, and other community fundraising activities. Their work is very dependent on working with a number of local supporters and the team of volunteers who make up the fundraising committee.
After the controversy over aggressive fundraising approaches made to vulnerable people in 2015 it was recommended that a new fundraising regulator, a Fundraising Preference Service (FPS), be established. This service will enable people to opt out of all charity direct mail and telephone calls. There are also calls for all organisations to only be able to continue fundraising asks with those who have proactively opted in. This could have a large impact on the fundraising abilities of especially smaller organisations.
The RNLI announced earlier this year they plan from the 1 January 2017 to only continue communication with those who have opted in, as they pre-empt future legislation. After an update on the opt-in debate, Liz, is going to speak with us about why they made this decision, the advantages and disadvantages of it, and how they have mobilised volunteers to support this. We can have a chance to speak about the potential impact of opt-in on all of our work, ahead of legislation being published.
If you have any questions or suggestions please get in touch with Gemma Cartwright using 01702 356008 or email@example.com.