Free

Same Room with Anna Dean — Auckland

Event Information

Share this event

Date and Time

Location

Location

Powerplant Room, Generator

12 Madden Street

Wynyard Quarter

Auckland

New Zealand

View Map

Event description

Description

We live in a digital world, and while there’s plenty of inspiration to be found on the wonderful web, there’s nothing like being in the same room as people with great stories to share.

Same Room is Content NZ’s new speaker series aimed at putting you in the room with inspirational thinkers and content marketing creators IRL (in real life). Bond over a beer or a glass of wine with industry peers and colleagues and get inspired.

Non-members welcome.

Agenda

  • 4.30pm - Doors open
  • 5.00pm - Introduction by Stephen Pearson, Lion’s Share
  • 5.15pm - Guest Speaker: Anna Dean, Double Denim
  • 6.30pm - Stick around for a chat
  • 7.00pm - Close


Putting Vellington, and vampires, on the map with Anna Dean

Anna Dean answered a haiku competition to earn the right to promote Taika Waititi and Jemaine Clement's vampire mockumentary, What We Do in the Shadows. While she can't remember the haiku she submitted, she vividly recalls Clements brief for managing the social channels: "Don't be nervous, but if you're not funny, we'll delete you." With that in mind, she made the city hum and garnered international attention for the film over a six-week period. She’ll be sharing the strategy and tactics she used to create the film’s successful cross-platform content marketing campaign.

Anna Dean is a founder and co-director of Double Denim, a strategic consultancy which specialises in gender intelligence.


The case for a content marketing association with Stephen Pearson

What’s the difference between ‘content marketing’ and what marketers have been doing for decades (other than the delivery channel)? Is content marketing really so distinct that it warrants its own industry association? Stephen Pearson will make the case for why we’ve launched a New Zealand content marketing association.

Stephen founded Pearson Davis in 1986. The company went on to become New Zealand's largest, privately-owned full service marketing communications agency. More recently he was the Chief Executive of Lowe Auckland, Lowe Sydney (now 303Lowe), and is now a founder and Director of Auckland-based content marketing agency, Lion’s Share.

For more details, head over to the Content NZ website

Share with friends

Date and Time

Location

Powerplant Room, Generator

12 Madden Street

Wynyard Quarter

Auckland

New Zealand

View Map

Save This Event

Event Saved