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NOTE: This program is currently full. The application will remain open for 5 additional stand-by applicants.

About this Event


This bootcamp is for CEOs of B2B companies, and is primarily targeted to those with a technical product offering.


Most startup founders are not trained sales people -- they are product people. They are passionate about the thing they've built -- but not experts at figuring out how to sell it. Without sales, there is no company. And without those early customer interactions, it's hard to know if what you're building solves a real pain point -- enough so that customers will write you a check!

Most available sales training supports those building a career around selling. That's not you! You need to efficiently get to "YES" a few times -- gaining enough traction to hire a skilled sales person. You need to have captured the right information to onboard them quickly, with a documented customer profile, and sales process that is working.

It needn't be so hard!


This 6-week bootcamp will start at the beginning of your sales process -- identifying your customer personas, building a framework for your message, and continue through figuring out how to find and hire a skilled sales person, once you're ready.

This will be INTERACTIVE, PRACTICAL, and ACTIONABLE learning in a small (online) classroom environment.


We will meet EACH THURSDAY over 6 weeks. You will have homework. The homework will be working on your actual business, putting your new learnings into action. You will be expected to make every session. It will be a small group, so please don't take a seat if you aren't able to commit to the entire bootcamp.

CLASS DATES/TIMES: (Attendance is required for all sessions)

  • Thurs., April 29, 2021 -- 3:30-5:00
  • Thurs., May 6, 2021 -- 3:30-5:00
  • Thurs., May 13, 2021 -- 3:30-5:00
  • Thurs., May 20, 2021 -- 3:30-5:00
  • Thurs., May 27, 2021 -- 3:30-5:00
  • Thurs., June 3, 2021 -- 3:30-5:00


  • What is Sales and Sales Process
  • Defining Your Target and Hunting Grounds
  • Building Your Messaging Framework
  • Creating Your Proactive Outreach Cadence
  • Engaging With the Gatekeeper / Decision Maker
  • Presenting the Solution
  • Defining Your Goals - How to Track and Measure Them
  • Review Essential Sales Tools and Systems
  • Transitioning Yourself Out of Sales

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