This hands-on workshop is designed to create a sales plan for your business that is practical, realistic, and can be executed. Too many entrepreneurs make the same mistakes; not having a strategy for finding customers and under-estimating the time and cost to sell to and market your business. You will learn strategies that can be implemented right away and get started on building your business.
- Writing a Sales Plan for your business
- Finding customers; research and preparation
- Customer Relationship Management (CRM) tools; why using a database matters
- Defining your value proposition; using testimonials effectively
- The sales call; strategies for success
About the instructor:
Mary Jacobs, MA, Director of Center for Sales Innovation at St. Catherine University
Mary also teaches at St. Kate's on the topics of Sales, Social Entrepreneurship, and Ethics in selling. Mary is Founder of the Women's Excelerator and has worked with women in mid-career transitioning from employee to entrepreneur. She is an experienced SCORE mentor and workshop facilitator and has worked with hundreds of entrepreneurs in many stages f their business from writing their Business Plan to the development of sales and marketing strategies. As a sales leader working at Northwest Airlines and Deluxe, she has worked with employees to develop sales and business acumen. She has worked with executives at Fortune 500 companies and start-ups just learning about building a business. Her passion is working with women in business and developing strategy for sustainability.