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Sales & Revenue Bootcamp

Center for Cooperative Media at Montclair State University

Monday, October 19, 2015 at 9:00 AM - Tuesday, October 20, 2015 at 5:00 PM (EDT)

Sales & Revenue Bootcamp

Ticket Information

Ticket Type Sales End Price Fee Quantity
Select this option if you are attending the training as an individual.
Ended $99.00 $0.00
Select this option if you are attending as a team. (Minimum of 2 tickets required.)
Ended $74.50 $0.00

Event Details

Congratulations! You have been accepted to participate in our Sales & Revenue Bootcamp!

This exciting new training program is being offered by the Center for Cooperative Media at Montclair State University, supported by The Dodge Foundation, to help independent news sites become more financially sustainable. Site publishers who have a current or prospective ad marketer are strongly encouraged to attend as a team.

The program will start with two intensive days of training, Oct. 19-20 at MSU, followed by eight weeks of sales coaching and follow-through training designed to guide you through the sales process and help you improve your sales success rate and overcome objections you face in field.

The training will be led by Eleanor Cippel, who has trained and coached thousands of local ad marketing people in small and large markets across the U.S., including over 100 independent news sites.  She is Chief Marketing Officer at Coats2Coats consultancy. Adding local perspective and support to participants during the program will be Annette Batson, Director of Advertising Sales at Baristanet.


You will learn how to:

  • How to differentiate yourself from other sellers
  • Successfully market an advertiser's business
  • Understand the benefits you bring to local businesses
  • Discover your likely customers
  • Engage customers and follow through
  • Understand customers’ needs
  • Develop solutions to customers’ needs
  • Serve and retain your customers
  • Maximize your effectiveness through time management


Fee for accepted participants will be $99. Site publishers and sales reps who attend as a team (strongly encouraged, where applicable) will receive a discounted rate of $149 for the team.

Have questions about Sales & Revenue Bootcamp? Contact Center for Cooperative Media at Montclair State University

When & Where

Montclair State University
Schmitt Hall
1 Normal Avenue
Montclair, NJ 07042

Monday, October 19, 2015 at 9:00 AM - Tuesday, October 20, 2015 at 5:00 PM (EDT)

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Center for Cooperative Media at Montclair State University

The mission of the Center for Cooperative Media is to grow and strengthen local journalism, and in doing so serve New Jersey citizens. 

We do that though the use of partnerships, collaborations, training, product development, research and communication. We work with more than 280 partners throughout the Garden State through our flagship project, the NJ News Commons, which includes hyperlocal digital publishers, public media, newspapers, television outlets, radio stations, multimedia news organizations and independent journalists. We are a grant-funded organization based at Montclair State University's School of Communication and Media. We are supported in our work by operational funding from The Geraldine R. Dodge Foundation, the John S. and James L. Knight Foundation, Democracy Fund and Montclair State University.

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