So often, the terms, Sales, Marketing and Business Development are used interchangeably and considered as one and the same, when in fact they are completely different. However, when used collectively and purposefully in the right manner, each works together to more effectively achieve a business’ goals and objectives. Understanding the differences and knowing the roles of each can help you put effective strategies and tactics in place to assure that your business is well covered in all areas.
Presented by SBDC West Michigan.
To register, go online at https://clients.sbdcmichigan.org/workshop.aspx?ekey=70360100 or call SBDC West Michigan at (616)331-7370.