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Sales & Marketing Book Club: The 10 Most Terrifying Social Media Marketing...

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Blue Moon Taphouse

333 Waterside Drive

Norfolk, VA 23510

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Some companies are afraid of social media.

Some companies treat their social media marketing as an add-on or an afterthought.

“Get the intern to post on Instabook and Facegram,” is what they say.

Some companies gauge social media success by the number of “likes,” “friends” or “shares.” They think that social media is just a box that needs to be checked to stay minimally relevant in the 21st century.

Some companies just don't get it at all.

Some companies use social media platforms like a firehose to blast followers with fancy product photos, self-promotion and not-so-humblebrag snapshots of award dinners and pro-bono charity work.

If social media was a cocktail party, these companies would be standing in the corner with their arms folded, wearing a hat that reads: “Ask Me Why I’m Interesting.”

Some companies invest little to no money, time or thought into social media marketing. And some companies go their whole lives without using the words “social media marketing strategy” in a sentence.

Other companies know better.

Other companies understand that social media is a powerful, lead-and-revenue generating marketing engine fueled by a mix of quality content, consistency and two-way communication.

Other companies know that social media can be scary, but it doesn't have to be dreadful.

Join us for a FREE conversation on Friday, October 27th, when the Sales & Marketing Book Club meets to talk about "The 10 Most Terrifying Social Media Marketing Mistakes (and How to Avoid Them)"

We'll meet at NOON at Blue Moon Taphouse inside Waterside District for a discussion inspired by the latest sales and marketing ideas from books that have been featured on The Marketing Book Podcast.


Come to network. Come to learn. Or just come for lunch.


SMBC OCT BOOKS.jpg

Included in the discussion will be concepts, insights and ideas from the following books:

The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
Buy the Book | Listen to Podcast Interview

Likeable Social Media by Dave Kerpen
Buy the Book | Listen to Podcast Interview

Social Media Explained by Mark Schaefer
Buy the Book | Listen to Podcast Interview

The Zen of Social Media Marketing by Shama Hyder
Buy the Book | Listen to Podcast Interview

No B.S. Guide to Direct Response Social Media Marketing by Dan S. Kennedy & Kim Walsh-Phillips
Buy the Book | Listen to Podcast Interview



FAQs

Where is the event?

Blue Moon Taphouse is located inside the new Waterside District in Downtown Norfolk. The address is 333 Waterside Drive.

How much does it cost?

The Sales & Marketing Book Club is FREE, but lunch is not. Food and drinks will be available a la carte.

What's for lunch?

Check out the Blue Moon Taphouse menu. The restaurant's private dining room will provide servers and separate checks.

What are my transportation/parking options for getting to and from the event?

Public parking is available at the Waterside District parking garage. The garage is adjacent to Waterside District at the intersection of Waterside Drive and Atlantic Avenue. Additional parking is offered at the Boush Street Garage, Main Street Garage, MacArthur Center and other parking garages downtown and on the street.

You can also call F.R.E.D. at 757-478-7233; a free battery-operated, state-of-the-art people mover available to riders aged 8 and up who start and end their commute in downtown Norfolk.

How can I contact the organizer with any questions?

Contact Pete Humes at pete @ artillerymarketing.com or (mobile #) 804-519-6945.

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Blue Moon Taphouse

333 Waterside Drive

Norfolk, VA 23510

View Map

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