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Sales Enablement Society Phoenix Meet-up

Bryan Ehrenfreund

Tuesday, June 11, 2019 from 3:00 PM to 5:00 PM (MST)

Sales Enablement Society Phoenix Meet-up

Ticket Information

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Sales Enablement Society Phoenix General Admissions Jun 11, 2019 Free  

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Event Details

Topic: Sales & Marketing Alignment
 
Are you measuring what matters?  Or, are you simply measuring what every guru says you should measure.  Are your KPIs an indicator of future performance, or are they lagging indicators.
 
KC Cox & Mike Simmons will be joining us to share their pratical experience you can apply in your organization.  They will answer the tough questions related to alignment in marketing, sales, customer success, and enablement.

Presenters:

KC (DeKorte) Cox - Senior Director Product Marketing at AgJunction

KC is a revenue-generating marketer who helps technology-centric organizations design and execute growth-oriented marketing programs. KC has 25 years of experience working with growth-minded companies. She combines core marketing principles with her passion for innovative marketing strategies to help companies stand out in their prospective markets.

With success guiding both B2B and B2C organizations from startup to enterprise, KC marries business objectives with customer experience and internal alignment to drive scalable growth.  Through demand generation strategies, digital marketing execution, and the power of technology platforms such as CRM and marketing automation, KC drives efficiencies and predictability into her marketing programs that business leaders demand. KC has extensive experience with marketing technology. She has a deep understanding of how technology such as Salesforce, Marketo, Hubspot, Act-on and Pardot, when set-up properly, can help companies build scalable, repeatable growth. While much of her career has been spent in SaaS laying a foundation for growth companies like Infusionsoft, Zoomerang, Clicktools, Booker Software, Eyeview Digital and many others, KC also has extensive experience in Ecommerce, helping to build Ecommerce programs for brands such as Skymall, Egreetings, Xyron and Autom.

When she is not busy growing companies for others, KC helps her husband with their entrepreneurial endeavors -- wecraft.com and Playmaker Sports.  KC is also happily raising 5 children, although two are officially adults now. Together they go on family RV excursions whey they are not busy supporting the kid’s endeavors from gymnastics to theater, basketball, and football.

Mike Simmons - Founder, Catalyst Sale   


Advisor, Leader, & Coach with experience growing sales and customer success teams from pre-revenue to 80MM ARR. More than 20 years of operations, consulting, sales and sales leadership experience, 15 in the EdTech space. Life long learner, creative, analytical, and driven to achieve results. Mike has built, lead, and optimized sales organizations leveraging both direct and indirect teams. Husband, father, and jeep enthusiast. Arizona State University B.A. Psychology class of ‘97.


Have questions about Sales Enablement Society Phoenix Meet-up? Contact Bryan Ehrenfreund

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When & Where


ASU SkySong
1475 North Scottsdale Road
Building 1 - Room 341
Scottsdale, AZ 85257

Tuesday, June 11, 2019 from 3:00 PM to 5:00 PM (MST)


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