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Sales and Marketing Workshop

Understand and Accelerate your Sales and Marketing process. has teamed up with Sales and Marketing experts Mike Southon and Chris West -
‘The Beermat Entrepreneurs’
to produce a high impact one-day Sales and Marketing Workshop’ - to develop and accelerate your skills.

This workshop is for business owners and managers both with and without experience of sales and marketing, who want to make more money, become a better marketeer, and who are not afraid to challenge their current strategies. Lively and interactive, this workshop will leave you with ideas and tools you can use immediately to move your sales and marketing processes up a gear.

If you don’t consider yourself a salesperson and hate to sell, but you have to sell to make a living, then this course is for you!

If you love to sell, this course will still help you develop your skills.

The 'Sales and Marketing Workshop' is a highly effective workshop, appropriate for both sales and non-salespeople.

Topics include:

- How to double your revenue immediately

- The 'nuts and bolts' of building a marketing plan

- Challenging your current marketing strategy

- Orientation: Mission/ Core Strategy

- Positioning and mapping your market

- Planning your next steps: new products or new markets (or both)

- Generating more leads and closing them more effectively

Book before 15th March and save £295!

"Sales on a Beermat does exactly what it claims – it
helped double our sales in three months"

Stefan Foster, Managing Director, The National Computing Centre

"In professional partnerships we like to think we don’t
have to sell.
This is a dangerous illusion – luckily
Mike Southon and Chris West are here to show us how,
and why it needn’t be hell.Inspiring and motivational"

John Beevor, BPE Solicitors

Sales and Marketing Workshop

Fresh Business Thinking

Thursday, April 22, 2010 from 8:30 AM to 5:30 PM (BST)

Sales and Marketing Workshop

Ticket Information

Ticket Type Sales End Price Fee Quantity
Save £100 if you book before 8th April! £195 + VAT
Save £100 of the cost of a delegate place when you book your place before 8th Arpil 2010
Ended £224.25 £0.00
Day Delegate Ticket £295 + VAT   more info Ended £346.63 £0.00
Beermat Members Book Here and Save!   more info Ended £346.63 £0.00

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Event Details

About the experts:



Mike Southon


Mike Southon - Sales Workshop

Best Selling Author, FT Columnist, and entrepreneur mentor

Mike Southon has thirty year’s experience of sales in every type of business environment. In 1984 he co-founded his own business, The Instruction Set, responsible for sales and marketing, growing the company to 150 people before selling it to what is now Cap Gemini Ernst & Young. Since then he has been in charge of sales in seventeen start-up ventures.

Mike is a Visiting Fellow in Innovation and Entrepreneurship at London South Bank University. He has made frequent appearances on television and radio and has a weekly column on entrepreneurship on Saturday in the Financial Times.



Chris West








Chris West - Marketing Workshop

Innovation and Intrapreneurship Advisor and Co-Author of best-seller 'Marketing on a Beermat'

Chris West has worked in PR and Marketing with SMEs through to larger corporate clients. He has co-founded a consultancy for venture capitalists, Vantage Strategic Consulting. Chris has also done a great deal of advisory work for entrepreneurs and start-ups, based on the 'Beermat' methodology for entrepreneurs, small business founders, corporate managers and business students in the UK, France and America.

More recently, he has worked with larger companies to help them with innovation and intrapreneurship.



More about the one-day Workshop

'Marketing' Workshop - AM Session

Marketing is the driving force of every small business, but many entrepreneurs are unsure how best to go about it. The morning session of the 'Sales and Marketing Workshop' will brilliantly demystify this essential area of business enterprise, telling you everything you need to know about researching and identifying customers, creating an impressive marketing strategy, building marketing campaigns, and increasing consumer awareness and - therefore - sales. It also shows that you don't need a huge marketing budget to get results, and reveals the inexpensive but ingenious 'tricks of the trade' that are guaranteed to pay dividends. Finally, it will provide the delegates with crucial insights into online resources and the UK media.

This workshop is  accessible, comprehensive and based on years of experience in the start-up sector. It is guaranteed to give your small-medium sized business the edge.

Marketing on a Beermat 

'Sales' Workshop - PM Session 


Many companies fail because they get their sales wrong - probably more that for any other reason, including finance Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. The afternoon of the 'Sales and Marketing Workshop' is the antidote to this. It dispels the myths that prevent people from doing sales excellently - that sales is somehow flashy and dishonest.

This workshop will replace these myths with the truth, that in the modern business, everybody sells. It explains how, outlining the sales roles for the whole team, from technical people to the 'sales cornerstone' at the heart of the operation.

This workshop is for everybody who knows they have to sell, but is afraid of the process, and for anybody who does sell, and is determined to make sales more than just an extra but a key part of their business' strategy.

 Sales on a Beermat


Book now and save £200 - offer expires end of February!


For more information about this event please email or contact our events team on 0845 5000 328 



Have questions about Sales and Marketing Workshop? Contact Fresh Business Thinking

When & Where

1 Lyric Square
W6 ONB London
United Kingdom

Thursday, April 22, 2010 from 8:30 AM to 5:30 PM (BST)

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Fresh Business Thinking is an on-line resource for small business owners, directors and entrepreneurs. It is where information hungry and time-poor business decision makers can source information and advice to help them run their businesses more effectively and efficiently.

Running a small business can be a lonely existence - you need to wear many hats and keep up to date with the latest developments and thinking.

The pace of business is continuously accelerating and is where you can find the information you need to help drive your business forward.

Fresh Business Thinking One Day Events

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Sales and Marketing Workshop
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